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< p > Beijing ISPO outdoor exhibition, known as "the compass of Asian outdoor sports market development", is open today. More than 600 outdoor, winter and extreme sports brands from all over the world are gathered at the National Convention Center.

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Wang Yilei, director of ISPO BEIJING project of Munich < a href= "//m.pmae.cn/news/index_z.asp" > exhibition < /a > (Shanghai) Limited, said that compared with the sports brand, the outdoor sports industry's body weight is between 15 billion -200 billion yuan, or a relatively small industry, but the next development will be very fast, and skiing and extreme sports will become popular.

"Outdoor industry will not appear as sports industry, such as the monopoly brands such as ADI and Nike, there will be many personalized brands, each brand will find corresponding consumer groups."

Wang Yilei introduced that, compared with last year, < a href= "//m.pmae.cn/news/index_z.asp" > /a < < /a > < a href= //m.pmae.cn/news/index_z.asp > > exhibitors < /a > 431, an increase of 4%; participation brand growth reached 637.

Sweden's outdoor brand HAGL FS CEO Nicolas Warchalowski told reporters that HAGL FS has maintained an annual growth of about 50% since it entered China.

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Huang Geng, chairman of Nanjing border town sporting goods Limited by Share Ltd, which has three brands of NORTHLAND, LOWA and LEKI, believes that in the past ten years, with the increasing outdoor market in China, outdoor brands are becoming more and more, and competition has become more intense. P

"China's outdoor market has passed the first stage of brand watching and the second stage of product quality. Now it is in the third stage. Apart from brand and quality, it has to operate in a comprehensive way in terms of marketing and channels."

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< p > < strong > little knowledge: < /strong > < /p >

< p > ISPO BEIJING Asia sporting goods and fashion show is an important sport in the Asia Pacific region and a href= "//m.pmae.cn/news/index_z.asp" outdoor exhibition < /a >. Exhibits include outdoor sports / outdoor equipment, snow sports / winter sports, extreme sports / street trend, sports and fashion.

The winners of this ISPO award and Asian product award will be displayed on a larger scale at the 2014 exhibition site, becoming the focus of attention among the media, distributors and users.

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