"P" recently, Chengdu Decathlon Tianfu shopping mall, after the re expansion of nearly half a year, finally appeared in front of the people of Chengdu with a new image.

At the same time, the area of Tianfu shopping malls has become the largest self built shopping mall in Asia by Decathlon.

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< p > "in fact, maintaining and managing these sports venues is not a low investment for shopping malls every year."

The manager of Decathlon Tianfu mall said, "to maintain the sustainable use of the site, necessary maintenance and replacement of equipment are essential, but the purpose of Decathlon is to enable the sports people to enjoy the most pleasure in sports, so we will keep this investment.

And in the long run, only more and more Chengdu people who love sports, Decathlon will be able to get better development opportunities in Chengdu.

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< p > according to the store manager, the indoor shopping places will be more spacious after the expansion of the "a href=" //m.pmae.cn/news/index_c.asp "Tianfu shopping mall" /a, and the sports products will increase more.

The most distinctive feature is the increase of indoor sports experience area - roller skating test area, equestrian exhibition area, fishing product exhibition area, fitness equipment experience area, golf experience area, tent display area, racket sports experience area and so on.

Customers can try out all kinds of sports equipment of Decathlon without barrier, and through various trials, customers will choose more suitable sports products.

This is the biggest difference between Decathlon and other sports brand stores.

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< p > the other must not mention the long term low price strategy of < a href= "//m.pmae.cn/news/index_c.asp" > Decathlon < /a > products. According to the store manager, Decathlon stores in various districts will regularly conduct market research on sports products in the locality. Once they find the products with the same function as a, //m.pmae.cn/news/index_c.asp, sports products, /a and more price advantage, the store manager will adopt direct price adjustment or internal reporting mechanism to maintain the price advantage of Decathlon products. This is also the direct reason why Decathlon can maintain its similar products for the lowest price in the long run.

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< p > emphasizing sports popularity is another characteristic of Decathlon.

At home and abroad, sports brands compete for sports stars, sponsoring sports competitions at all levels, hoping to improve their goodwill in the minds of customers through this way.

Decathlon, the world's leading sports product sales leader, is unusually low-key in this regard.

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< p > "what we are more concerned about is to help the wider public enjoy the pleasure of sports."

Decathlon southwest responsible person said, "Decathlon believes that any sports power can not be separated from the majority of ordinary sports enthusiasts as a basis.

At the same time, with the improvement of economic level and quality of life, the public also has higher requirements for healthy life. Therefore, we are also most concerned about the popularization of mass sports.

And the hosting of all kinds of large sports events will also lead to popular sports, such as the recent winter Olympics in Sochi, attracting a large number of ordinary sports enthusiasts to try skiing and ice sports.

On the product line setting, Decathlon will divide the customers who buy a sports product into three criteria: "sports beginner", "regular sports player" and "professional sportswear". This is also to guide customers to choose the most suitable sports equipment for their exercise frequency and intensity.

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