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The emergence of customized services is a manifestation of the maturity of Chinese enterprises and a manifestation of the sublimation of Chinese brand service spirit. P

In the era of excess economic volume and homogenization of competition, personalized fashion service is the direction of brand survival and development, especially for the clothing industry of every individual.

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< p > > a href= "//m.pmae.cn/news/index_c.asp" > dress < /a > customization is actually a rational regression of clothing production and operation.

Before the industrialization of clothing production, many clothes were basically made by tailor-made techniques.

After industrial processing, the garments produced by the large industrial machines are scientifically tailored to suit the needs of different bodies. However, no matter how advanced the machine is in the expression of personal clothes, the design and cutting of the human body and the emotional pmission of the process are still different from those designed by the manual.

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< p > as the highest level of service personality, customized production of fashion means that it can more accurately meet the needs of individual emotional consumption, and vividly reflect the service concept of the brand, which is the advanced stage of the development of the clothing industry.

The customization of clothing can be subdivided into tailored, customized, luxurious and advanced clothing customization.

Different customization represents different service concepts.

Special groups and personalities need to tailor the emotional needs of clothing consumption; public figures personalize their special clothes, attract people's eyes and prey on the media layout; local tyrants show their wealth and status by the luxurious expression of advanced costumes.

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< p > there is a custom made "a href=" http://sjfzxm.com/DESIGN/designer/index.asp "designer, < /a >, telling the writer that some public figures looking for her tailored evening dress are very concerned about how to convey their noble inner and spiritual qualities with their own fashionable healthy personality images.

The cultural connotation, professional accomplishment, wealth status and social value of each customized person is an important element of customization, clothing and facial expression and fresh nutrition.

If we do not aim at the spiritual taste, behavior and emotional connotation of the costumes, we can innovate the design. We can make it difficult to integrate ourselves with the emotion conveyed by excessive decoration or imitation.

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< p > clothing customization should not be regarded as a luxury and luxury, but also an important means of brand competition consumption desire.

With the help of clothing's color, texture, composition and dressing sense, it can convey the feelings of reverence, lofty, solemn and pure feelings. It shows the aesthetic taste of the personality that the consumer constantly sublimate. In the face of polite image of clothes, reading his etiquette, knowing his righteousness, and unconsciously expressing his deep and dignified and pious feelings, this harsh or more precise customized service culture is perhaps the value that designers, manufacturers and consumers of costume customization can really show and enjoy.

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