< p > February 26th, < a href= "//m.pmae.cn/news/index_x.asp" > Anta < /a > announced in 2013 the annual results announcement in Hongkong. During the reporting period, the company's operating income was 7 billion 281 million yuan, net profit was 1 billion 315 million yuan, gross margin was 41.7%.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201402/28/20140228022040_sj.JPG "/" < > > "

< p > mein Merrill Lynch analysis, Anta's performance in 2013 is better than expected, due to the high number of orders in the first three quarters of 2014, plus the strong performance of supplement and FILA, children and electricity providers, it is expected that Anta's revenue will increase by 15% in 2014, and its profit will also increase by 9%.

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Ding Shizhong, chairman and CEO of the company's board chairman, is optimistic about the recovery of the company's future performance. In a performance press conference, the company said that the order number of the company in the first three quarters of 2014 has achieved a high growth, thanks to the pformation from the company to the retail trade. P

"In 2014, Anta will further deepen its retail pformation."

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< p > as we all know, the domestic campaign < a href= "//m.pmae.cn/news/index_s.asp" > brand < /a > has been hit hard after the tide of closing shop, and in 2013, it is a year of pformation and adjustment of these companies.

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< p > Ding Shizhong said: "although the problem of overstock and sharp reduction in the industry has not yet been solved, it will bring instability to the Chinese sporting goods industry in the short term. But with the strength of Anta, Anta will effectively implement the retail oriented pformation, drive the profitability and confidence of the retailers to improve, and achieve sustained growth of the future orders, so that Anta will stand out and enter the recovery in the industry."

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< p > at present, Anta retail pformation has achieved some results.

"This series of results, let Anta shop sales in 2013 began to show the number of units in the number of units, the annual performance in 2013 exceeded market expectations, also let Anta in the first three quarters of 2014, the number of orders will achieve a high number of units is a positive growth."

Ding Shizhong said.

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< p > according to Anta's 2013 annual report, the total number of shops in the reporting period was 7757, and the number of net outlets has been decreasing since the second half of the year, and the profitability of distributors has been increasing.

The number of stores closed in the second half was only 77, lower than the first half, indicating that channel health began to pick up.

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< p > although the domestic sports brand is not yet out of the trough, Ding Shizhong is very optimistic about the future.

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< p > "low" has already begun to Anta, but there are still many uncertainties for the industry. The problem is mainly from the homogenization of products.

I believe the industry will be differentiated in the future, and the market will become more and more focused. Integration will not be completed yet.

Ding Shizhong said.

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"P" for Anta's future planning, Ding Shizhong said that, first of all, Anta will focus on a href= "//m.pmae.cn/news/index_c.asp" > sports products "/a >" industry, focusing on the Chinese market.

Secondly, Anta will further enhance the differentiation of Anta brand and products so as to enhance its competitiveness.

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