< p > recently, the price of luxury goods is rising again. European purchasing agency said that luxury brand LOUIS VUITTON will make a new round of price rise in Europe.

But when reporters visited the Guangzhou counter, they found that the local counters did not receive notice of price rise.

< /p >

< p > industry pointed out that < a href= "//m.pmae.cn/news/index_c.asp" > Hai Tao purchasing "/a" sellers competing to publish luxury goods price information has gradually become a new sales promotion means, "luxury brands are mostly concentrated in a certain period of time."

With the improvement of domestic consumers' consumption ability and fashion taste, the development of China's luxury market will also become more diversified in the future, and the polarization of different positioning luxury brands will appear.

< /p >

< p > "the latest price is 11200 yuan, pro and now there is a red rose, only one, the price is 10900 yuan before the start, and the price is up to 10900 yuan, and we need to start quickly!" Miss Xia wants to start a LV handbag, but it is silly to check the price in the website and the European purchasing agency. "All the purchasing agents are telling me that LV will soon increase in Europe, and some say it is up 7%. Some say it is up 10%.

I don't know whether it's true or not.

< /p >

< p > during the search, the reporter found that a lot of purchasing agents had put together a collection of luxury goods, indicating that the last few spot bought before the price rise, and declared that "the price is going up again, what are the sisters waiting for?" < /p >

< p > but for the time of price rise, there are different claims for different purchases. Micro-blog's name is "Bai Ke Hui and luxury goods". In February 25th, LV rose all over Europe, and there was a purchasing agency. The price rise time of LV was in March 2nd, March 3rd in Europe and February 26th in Japan.

< /p >

< p > not only that, but the news about "a href=" //m.pmae.cn/news/index_c.asp "> CHANEL < /a > Herm" s "is coming out one after another, and some sellers have revealed that the news comes from the special shop guide with their private relations.

< /p >

In November of last year, LV China raised the price of all leather goods products by 4%, while overseas markets completed the price rise earlier. P

Reporters learned that this year's domestic counters have not yet received the notice to raise prices.

< /p >

< p > "the prompt dissemination of the price of luxury goods can effectively promote consumers to make purchase decisions."

Insiders said, "domestic consumers are not sensitive to the price changes overseas. Once they say they want to raise prices, they will not immediately verify the authenticity of the news, instead they will begin to calculate how much more money they will spend to buy the same product after calculating the price increase, so more and more sellers are relying on this price news to attract customers."

The above told reporters that the "price increase" is being sold by the sea Tao sellers as a way of stimulating consumption.

< /p >

< p > < strong > data: < /strong > < /p >.

< p > < strong > last year Chinese people bought < /strong > /p >

< p > < strong > nearly half a href= "//m.pmae.cn/news/index_c.asp" > luxury > /a > /strong > /p >

The 2013 performance Bulletin of < p > Prada shows that the contribution ratio of sales in Greater China is close to 1/4.

Herm's S's fourth quarter and annual performance bulletin showed that sales in Asia, led by China, grew by 16% over the same period last year, which is the highest in all regions of the world. In 2013,

< /p >

< p > China Luxury Market Research Institute Research Institute of wealth and quality research shows that last year, the global luxury market reached a record total of 217 billion US dollars, with a year-round growth rate of 11%.

< /p >

In P, China's luxury goods market grew by 3% at 28 billion yuan, and overseas consumption was further strengthened, reaching US $74 billion, that is, the total consumption of luxury goods in China is US $102 billion, which is equivalent to that of Chinese consumers who buy 47% of the world's luxury goods.

< /p >

< p > it is worth mentioning that low asset consumers have the highest proportion of self purchase luxury goods.

< /p >

< p > < strong > trend: < /strong > < /p >.

< p > < strong > custom product < /strong > /p >

< p > < strong > is becoming popular. < /strong > < /p >

< p > industry pointed out that with the improvement of Chinese consumers' consumption ability and fashion taste, the development of China's luxury market will also become more diversified in the future.

More and more consumers are starting to buy customized products. "Foreign traditional stores and tax free channels will be greatly affected by new modes of circulation such as electricity providers".

< /p >