< p > 2014 > a href= "//m.pmae.cn/news/index_p.asp" > Sochi < /a > Winter Olympic Games has been successfully concluded, and the Chinese Legion has returned with great success.

As a partner of the China Council, Anta's Winter Olympic marketing has been a great success and has been widely praised and praised by all circles.

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< p > from Anta champion dragon wear in Beijing to Anta sports equipment to light up Sochi stadium, Anta brand attention and reputation increased significantly during the Winter Olympic Games in Sochi.

In terms of social marketing, there are also countless events.

The domestic authoritative media "people's Daily" wrote that Anta's practice in carrying forward the Olympic spirit and promoting the popularization of winter sports all had demonstrative effect and leading role, and the profit of this winter Olympic Games in marketing was much higher than expected.

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< p > < strong > success or failure: know how to choose to focus on exposure < /strong > /p >

< p > as we all know, the great event of "five rings and four rings" on the opening ceremony of the Winter Olympic Games in Beijing on the morning of February 7th, triggering many enterprises' official micro-blog concern. They want to play a "a href=" //m.pmae.cn/news/index_s.asp "/a" feast at the Winter Olympics.

But for the Olympic spirit, "five rings and four rings" can be regarded as a huge negative energy. How much content can such a marketing succeed in leaving behind the brand's positive impression in the eyes of fans? I believe you will just laugh away.

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< p > during the Winter Olympic Games in Sochi, Anta seized the key events, exposing a wide range of subjects under the theme of the million million champions, through the social value (Xi Jinping and Putin's Dragon dress gift event), memory points (Li Jianrou dramatic first gold event events), emotional contact points (Pang Qing Tong Jian failed to win the cards and retire and other emotional touch events), and a number of points aroused widespread concern and generated positive comments and forwarding.

And through this series of events, the spirit of Anta sports, national sports spirit, and the spirit of Olympia are closely integrated to further enhance the positive image of Anta brand.

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< p > < strong > implementation: 100% creativity, quick response < /strong > < /p >

During the Spring Festival of 2014 P, Anta marketing team has begun to spread the Sochi Olympic Winter Games to the outside world: sports new year, Winter Olympic countdown, and so on.

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The timely dissemination of micro-blog P can be regarded as one of the essential elements of success.

During the Winter Olympic Games in Sochi, Anta paid attention to and spread to every gold medal spot, medal point, and even every game, and brought the first-hand information on the Winter Olympic Games to the netizens at the first time.

We must keep pace with the event and adjust the plan in time to complete the real-time marketing.

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< p > Sochi Winter Olympic has painted the perfect sentence, Sochi goodbye! < a href= "//m.pmae.cn/news/index_f.asp" > Anta < /a > champion's heart, never stop, let us Pingchang goodbye! < /p >