< p > the interim results released by new world department show that as of December 31st last year, group revenue increased by 2 billion 29 million yuan from the same period last year, up 4.8% to HK $2 billion 125 million.

The profit was 345 million yuan, up from the same period last year, 14.5%. said. In order to cater to the changing trend of consumption, the company will pform its operation strategy, strengthen its self operation and continue to accelerate its expansion.

It is estimated that the total floor space of the company will increase to about 2 million square meters in the 2016 fiscal year.

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< p > New World < a href= "//m.pmae.cn/news/index_c.asp" > department store < /a >, during the reporting period, the growth of revenue mainly benefited from the sales of commission sales, the contribution of management and consultancy fees and rental income.

In the 6 months ended December 31, 2013, the total sales revenue of the company's counter sales increased by 1.8% to HK $7 billion 622 million from HK $7 billion 488 million in the same period last year, driving the sales revenue of the counter sales to rise 1.5% to HK $1 billion 351 million, and the sale of self made goods made a contribution of HK $410 million.

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< p > due to the decline of department stores and the pformation of the rapid development of electricity providers and consumption habits, the new world department store has also changed its a href= "//m.pmae.cn/news/index_c.asp" > business strategy < /a >, began cross-border cooperation and opened up O2O marketing mode.

During the reporting period, the company launched its own LOL Love.Original.Life brand, which directly purchased and sold high quality products from all over the world, increased the uniqueness of the store's products and expanded its differentiated business advantages to improve the gross profit margin of self employed goods.

At present, LOL stores are set up in New World department store and Shanghai K11.

New world department store said that it will accelerate the pace of development and plan to increase the number of LOL stores to more than 20 in fiscal year 2015.

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During the reporting period, there were 43 general merchandise stores, of which 39 were self owned shops and 4 were management shops, covering 21 major cities in China, with a total floor area of 1 million 630 thousand and 800 square meters. P

To further consolidate the market position in Shanghai, the company completed the acquisition of Shanghai Hongxin Fashion Plaza and Shanghai Wujiaochang store in late July 2013 and late November respectively.

At the same time, it was stationed in Yantai, Shandong province in December 2013 to open its own store.

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< p > despite the slow growth of the performance, the new world is speeding up < a href= "//m.pmae.cn/news/index_cj.asp" > horse racing enclosure < /a >.

New world department store said that in the 2015 fiscal year, the new world department store will open a private store in Putuo District, Shanghai and Hengyang, Hunan, and is expected to complete the expansion project of Shenyang Nanjing Street store two phase project.

To consolidate regional advantages, the new world department store also plans to enter the three or four tier cities by means of output management services.

In fiscal year 2016, the company plans to enter five cities in Keqiao, Shaoxing, Jiamusi, Hubei, Xiangyang and Xianning, and Nanyang city in Henan Province, Zhejiang. In fiscal year 2017, the first phase of the street will be completed and reopened.

It is estimated that the total floor space of the company will increase to about 2 million square meters in the 2016 fiscal year.

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