< p > < strong > first, "opportunity mode": < /strong > < /p >.

< p > China's < a href= > //m.pmae.cn/news/index_s.asp > > /a > the most lovely part is that it is still a primary market until now. < /p >

< p > the primary market is full of opportunities. Whether it is a regional blank or a consumer blank point is everywhere. When an enterprise can enter the market blank first, it will often achieve great success. < /p >

< p style= "TEXT-ALIGN: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201403/06/20140306095921_sj.JPG "/" < < > >

< p > < strong > second strokes, "become the first better than the best": < /strong > < /p >

< p > customer buys category, not brand. As a brand builder, you must understand that you are not creating brand, but creating category. To create new brand, your core task is to become the first of a new category. To create new brand, it is to create a new category. For example, yak V9 makes itself the first brand of "vitamin candy". < /p >

< p > < strong > the third move, "learn to lend strength to exert force": < /strong > < /p >

< p > as a latecomer, we should learn to "borrow strength" and "borrow the boat to go to sea". For the enterprise, either you do not climb the mountain, or you climb the highest mountain. The quickest way to success is to step on the shoulders of the great man and step on the shoulders of the big man. It is like the Mengniu yogurt standing on the shoulders of Super Girls. < /p >

< p > < strong > Fourth strokes, "learn to preempt" a href= "//m.pmae.cn/news/index_c.asp > resources < /a >: < /strong > /p >

< p > the power of social resources is so large that it can make an ordinary person become famous overnight. It also allows an enterprise to enter into a thousand gold in a flash. The key lies in how you can find resources belonging to your own brand and explode it. Small fast food chain snack up the resources of "Inner Mongolia mutton". The "real Kungfu" snack seized two big resources of Chinese Kungfu and Bruce Lee, which made skillful force, skillful effort, 42 pound of money, and small money became a major event to help enterprises expand rapidly. < /p >

< p > < strong > fifth, "brand Symbolization": < /strong > < /p >.

< p > in a time when advertising information is in flood, the fastest way to enhance brand awareness is to simplify cognition. The biggest contribution of brand symbolization is to help consumers to simplify their judgments on < a href= > //m.pmae.cn > brand > /a; brand name is the most cost saving way for enterprises. For example, consumers can see Marlboro when they think of Marlboro.

< p > of course, there are still many ways to solve the problem. It is worth digging deeply into how to study the theory of "using power" and how to put it in a simple way to show us the way of seeking power, borrowing strength, building momentum, storing momentum and threatening the situation. < /p >