< p > sports brand magnate < a href= "//m.pmae.cn/news/index_f.asp" > Nike < /a > (Nike) the total sales volume of the company increased this year, the purchase order increased sharply, North America occupied a huge market share and the total revenue was the strongest.

However, Nike and Adidas have been competing fiercely in the European and Chinese markets. New products have been launched and competition continues to heat up.

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< p > it is reported that in 2013, Nike's stock soared, rising nearly 60%.

In the second quarter of 2014, revenues in North America increased by 9%, and the market revenues in central, Eastern Europe and Western Europe increased by 14%.

With the 2014 World Cup and other major sporting events, Nike's Western European orders grew by 26%.

Nike revenue growth is expected to continue this year.

But Nike still faces fierce competition from Adidas (Adidas) and Puma (Puma) and other brands. The competition between Europe and China is particularly fierce.

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At present, North America is still Nike's largest market, with a market share of more than 40%. P

Reported that Nike will continue to dominate the market in the region.

In Europe, although Nike already has a certain market share, it still faces Adidas's strong enemy.

According to the survey released by Euromonitor, a market research firm, Nike accounted for 12.4% of Western European market in 2012, while Adidas accounted for 13.2%.

In the first half of fiscal year 2014, sales in Nike Western Europe rose 11%, while Adidas fell 6% in the third quarter.

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Besides P, Adidas has launched a series of products competing with Nike's new products.

Following Nike's release of Hypervenom series of new football a target= "_blank" href= "//m.pmae.cn/" > shoes < /a > and Fuelband intelligent fitness wristband and other products, Adidas also launched new running shoes and running training smart watches and other products, and will release new football shoes with soccer superstar Leon Nell and Messi.

In addition, Adidas released the first knitted fabric football shoes, and Uruguay star Lewis Suarez will debut this week next week.

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< p > report also pointed out that in the first half of fiscal year 2014, Nike's sales of footwear in Western Europe rose 21%, and the number of pre order orders increased by 26%. The situation was gratifying, but the report was also vigilant. At present, the situation of the European money market has not been improved, the inflation rate is low, the European debt crisis is far from over, and the overall consumption expenditure continues to slump.

If that is the case, Nike's sales in Europe will be affected.

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< p > according to the second earnings report issued by Nike, Nike has changed its strength in the Chinese market last year, with sales rising 5% and orders increasing by 4%.

According to the Research and Markets survey, it is estimated that the composite annual growth rate of China's sports shoes market from 2013 to 2018 is about 9.5%.

Brands like Nike and Adidas account for only 20% of China's market share.

If Nike changes its strategy according to the preferences of Chinese consumers, it will gain a larger share of < a href= "//m.pmae.cn/news/index_s.asp" market < /a "in China.

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