< p > some people say that sales promotion can pull up the sales volume of < a href= "//m.pmae.cn/news/index_c.asp" > market < /a >, it is a sharp weapon for the brand to develop the market, and also a magic weapon for the terminal to expand its sales volume.

However, after several years of mutual rip off between brands and terminals, sales promotion activities gradually lose its power.

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< p > < strong > promotion way < /strong > < /p >

< p > promotions include buying gifts, discounts, joint promotions, thematic promotions, spot trials, consumption scorecards, cash return, limited time rush shopping, community promotion, special offer promotion, and so on.

These promotional activities have their own advantages and disadvantages.

How to use these promotional methods flexibly depends on many factors such as local consumption environment, customs and habits.

In addition, these promotional activities can not be copied completely. Terminal providers should formulate effective promotion methods according to their consumption characteristics.

If the site is tried on, it will achieve satisfactory results in the south.

Therefore, in line with local conditions, we can make good promotional activities.

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< p > < strong > < a > href= > //m.pmae.cn/news/index_c.asp > promotion > /a > great strength > /strong > /p >

< p > cheap is a major characteristic of consumers. Therefore, we should give full consideration to this aspect when we do sales promotion so as to make the sales promotion successful.

A few days ago, a brand of household clothes made a "one yuan buy a set of household clothes" activities when the new shop opened, because the discount rate was unprecedented. Therefore, it attracted many consumers.

On that day, the store was crowded with people.

On the one hand, the brand achieves the effect of publicizing the brand image through activities.

On the other hand, through such activities, we can open the market quickly and lay a good foundation for follow-up business.

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< p > < strong > < a > href= > //m.pmae.cn/news/index_c.asp > promotion steps < /a > steps < /strong > /p >

< p > < strong > 1. Promotion plan is < /strong > < /p >

< p > generally a basic promotion plan should include the following contents at least: < /p >

< p > foreword: mainly refers to simple market background analysis, market dynamics and so on.

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< p > promotion time: generally it is arranged before a specific holiday day, mainly considering the factors such as weekend and holiday length, etc., and according to the size of promotion expenses, the cycle of activities is arranged flexibly.

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< p > promotion place: terminal business's own terminal store < /p >

The purpose of promotion: P: there must always be a goal in doing things. Sales promotion is definitely an expected purpose. What kind of results does terminal promotional activities want to achieve in order to increase sales or to curb competitors? This is a must in making plans.

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< p > promotion theme: the theme is the focal point and core that should be expressed in the sales promotion activities, so that promotional activities can be effectively spread. The theme should be concise and concise, which can effectively attract consumers and facilitate publicity.

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< p > promotion content: This is the core part of promotion. What is the specific content of this promotion activity and what method is adopted? It must be clearly described in the plan.

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< p > implementation steps: for example, the display methods of gifts, promotion of POP display methods, etc., in detail, you can also create a calendar, arrange the production cycle of gifts, etc., so as to promote sales activities in a timely manner.

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< p > < strong > two, promotion execution < /strong > < /p >

< p > promotion is very critical. Different execution in the same store is really different.

It would be better if there were some advertising matches.

If you do some advertising with the media, you can attract popularity.

In the implementation of sales promotion, the terminal business should first divide the system of the executive personnel into a system. Only when each staff member has clear functions can the sales promotion be arranged in an orderly way. Otherwise, if people encounter more people and the management is chaotic, the sales promotion effect will be greatly discounted, and the expected goal can not be achieved.

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< p > < strong > three, promotional effect feedback < /strong > < /p >

< p > the specific effect of a promotional activity is determined by the market. After the end of the activity, the terminal operators collect information in a variety of ways in time, analyze the effect, and summarize the problem points so that they can be corrected in the next execution. This will help improve the promotion level of the terminal operators.

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