< p > by the situation in Ukraine, Russia's currency ruble has been declining.

The local enterprises affected by the great ruble's depreciation are not only traditional production enterprises and trading companies such as a target= "_blank" href=, "//m.pmae.cn/", shoes, /a, clothing, plumbing hardware, etc.

It is reported that due to the ruble depreciation in disguised form diluted the price advantage of domestic goods, most of cross-border e-commerce enterprises have seen a substantial decline in the number of orders.

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< p > < strong > ruble depreciation, the actual amount of RMB decreased less than /strong > /p >

< p > reporters learned from the business community that some of the local cross-border electricity suppliers to Russia were collecting roubles directly from a single customer, and then converting the rouble in the accounts into Renminbi receivables, which was the most affected in the currency devaluation.

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< p > "in the case of ruble's depreciation, the same rubles of income will be reduced correspondingly, causing direct economic losses."

Taiwan investment zone, a major snowshoe electric business sales director Chen told reporters.

According to the data of the electronic business platform, the most popular purchase among Russians is < a target= "_blank" href= "//m.pmae.cn/" > clothing < /a > a target= "_blank" href= "//m.pmae.cn/" > shoes and hats < _blank >.

Therefore, the loss suffered by Xiao Chen is not a special case.

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< p > "in order to minimize losses, the way that can be taken at present is to keep the rouble as far as possible in the ruble account, not to settle in the short term, and to use these roubles as expenditures for team and warehousing in Russia."

For the current predicament, the industry veteran, vice president of Come365, Fei Teng to the business enterprise.

In Xiao Chen's view, this is also the best way at present, because "the same is 1 million roubles, and now, if it comes back, it will lose 40 thousand yuan compared with a few months ago."

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< p > < strong > commodity price advantage no longer < /strong > /p >

< p > compared with the direct cross-border routing of ruble, most of the local e-commerce enterprises in the Russian market use the common mode of collecting the US dollar through cooperation with the third party payment companies through the e-commerce platform.

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Less than P, such as Alibaba's cross-border e-commerce platform, has many local businesses.

Meanwhile, the fast sellers are working with a local payment company in Russia. The sellers on the platform are priced in US dollars. When Russian users pay, the amount they need to pay is the amount of roubles converted according to the real exchange rate.

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In the case of "P", although the seller's dollar price has not changed, the price of rouble, which Russian users need to pay, has risen because of the ruble depreciation.

In the cross-border e-commerce industry advisory body billion billion power network stakeholders, this situation caused cross-border commodity supplier price competitiveness of enterprises has seriously declined.

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< p > industry analysis, after the ruble devaluation, commodity price competitiveness is the most urgent problem facing cross-border electric business in Russia.

And such problems have begun to appear.

The reporter learned that during the last 3 and April of last year, the package explosion from China, and at present, the number of orders for many electronic business enterprises has declined by more than 30% compared with the same period last year.

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< p > < strong > timely adjust Russia's management strategy < /strong > /p >

< p > "shopping habit", < a href= "//m.pmae.cn/news/index_p.asp" > Russia < /a > people value the price of goods very much, like to repeat "bargain" and accept goods with inferior quality.

Xiao Chen told reporters that the relatively low price is an important reason why Russians like to buy Chinese products online.

When the price advantage is no longer obvious, the advantages of cross-border electricity providers will no longer exist.

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< p > "the sharp decline of the rouble has greatly diluted the advantage of cross-border electricity suppliers in commodity prices. It is time for e-commerce companies to relocate their business strategies into the Russian national electricity supplier market."

Many people in charge and sellers of Sino Russian cross-border electricity trade B2C have judged that this round of ruble depreciation is mainly dragged down by the situation in Ukraine. In addition, the emerging market capital fled and the Federal Reserve gradually exited the quantitative easing policy. The rouble will also depreciate in the short and medium term, so the industry needs to adjust its business to Russia in a timely manner.

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