< p > clothing store marketing strategy must highlight the various characteristics of clothing. We should emphasize the design style and fashion and popularity of decoration. Therefore, the use of decoration and color is particularly important.

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< p > > a href= "//m.pmae.cn/news/index_c.asp" > casual dress < /a >: with the trend of dress becoming more and more natural, independent and free, casual dress has become a large category, and has developed many categories such as sports and leisure, business and leisure, home and leisure.

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< p > casual wear reflects the characteristics of ease, freedom and freedom in styles, fabrics and colors, such as natural materials and knitwear, which are widely used in casual clothes.

Casual clothing has strong applicability and large market space, so it is suitable for operation as a popular brand, and is more common in chain operation.

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< p > in the design of VMD, casual clothes can be very flexible and free, so that they can complement each other's clothing characteristics. The atmosphere in the shop must be relaxed and casual, and the merchandise should be watched and picked easily.

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< p > high-grade women's clothing: Generally speaking, it is represented by < a href= "//m.pmae.cn/news/index_c.asp" > Advanced garments < /a >. It emphasizes the design creativity and the top grade clothing which is mainly based on designer brand.

The high-end women's clothing has incorporated considerable innovative consciousness and aesthetic elements in modeling, material selection and production. It pays attention to the cultural taste and connotation in the use occasions and purposes. The high-end women's clothing embodies the need of social etiquette in the civilized society, and emphasizes the status and identity of the wearer.

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< p > > a href= "//m.pmae.cn/news/index_c.asp" > high-end ladies wear > /a > because of its high price and special market positioning, it is also different from other categories of clothing in marketing, usually in the form of exclusive stores.

The VMD design of high-end women's clothing stores should be based on the pursuit of taste, personality, embodiment of exquisite and elegant style, and the overall sense and artistic atmosphere are not comparable to the general clothing stores.

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< p > men's clothing: in strict sense, men's clothing does not refer to men's clothing, but refers to formal dress, formal dress and so on. With the gradual change of dress concept, the category of men's clothing has been expanded, but it is still limited to social and business costumes.

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< p > men's clothing is relatively simple in form, but characterized by excellent workmanship and exquisite science, it is suitable for brand management. Brand image is generally the focus of publicity.

Therefore, there is "men's wear cards, ladies wear wear" one said.

The VMD strategy of men's clothing store must emphasize the common characteristics of the clothing category and display the brand's personality style and image characteristics.

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