A few days ago, a good news came from the Provincial Bureau of industry and commerce. The 6 brands of "Wanfu", "Chun Fang Fang", "Peng Hui", "lion tyrant", "Longjiao" and "Ju Xiang" in the footwear industry of Yanshi were identified as Henan famous trademarks by Henan Provincial Administration of industry and commerce, together with 2 famous trademarks of Henan, formerly known as "Hua Ying Qiao" and "Jin Wang old brand". At present, the Yanshi footwear industry has 8 famous trademarks in Henan.

"Our factory has developed for one or twenty years. In the past few years, we have been like other shoe factories. OEM production Not only is the profit low, it also makes our company lose the initiative of production and operation. In those few years, the path of enterprise development is narrowing away. " Xue Xugui, director of Dafa shoemaking factory in Chengguan Town, Yanshi, talked about the helpless experience of previous years.

After thorough investigation, we are looking for Yanshi. footwear industry After the development bottleneck, in 2010, the Municipal Industrial and commercial departments began to implement the trademark strategy in the shoe enterprises of the whole city. Chi Jie Sheng, party secretary and director of the Municipal Bureau of industry and commerce, said that they arranged special personnel to go deep into shoe enterprises, help enterprises formulate trademark management system, hold a seminar on trademark strategy of enterprise leaders, and enhance the brand awareness of enterprise leaders.

At the same time, they also selected good economic benefits and high visibility. Shoe brand We should focus on nurturing, implement the whole process tracking service, and encourage shoe enterprises to create famous trademarks in Henan.

Xu Hongmao, director of Luoyang Hua Ying Qiao Shoes Co., Ltd., who has tasted the sweetness, told reporters that after the successful application of the "Hua Ying Qiao" trademark in 2010 to Henan famous trademark, the sales volume increased sharply, and even the phenomenon of foreign businessmen living in enterprises and other businesses appeared. The overall efficiency and overall strength of enterprises were significantly improved. "At present, our company is preparing to declare China's well-known trademark." Xu Hongmao said.

"Since our trademark" Wanfu whole "has been identified as a famous trademark in Henan Province, a few days later, many foreign merchants have placed orders, and sales of their products have increased rapidly. Xue Xugui, director of Dafa shoe factory in Chengguan Town, Yanshi City, said.

At present, under the strategy of trademark strategy, 450 shoe manufacturers in Yanshi, 170 registered trademarks, and 300 million pairs of cloth shoes each year, accounting for 1/3 of the national market.