Recently, a "poor guy for the wedding business" news hot debate: 30 year old poor guy Huang Xin is getting married soon, but the previous housing and decoration has made him "badly hurt", in order to give his wife a decent wedding, the guy suddenly whimsy made more than 39 page investment plan PPT, openly for his wedding investment, and successfully talked about the next 5. Sponsor !

Netizens are mixed about this. Some netizens said that the move was a positive struggle against the reality. Today, in the Spring Festival evening, there are advertisements for the wedding. Why can it be a wedding invitation? But most of the female netizens think this is more improper. They say that they can not accept such a wedding. The sacred wedding ceremony is not allowed to be violated in the hearts of women. Although the move is for the wife's sake, it may backfire.

From this news, we can see that modern people have some opinions about the word "advertisement". In this era of newspapers and posters, consumers are no longer interested or even disgusted with the "overflowing" and "vulgar" advertisements. In the home textile industry, almost all home textile enterprises have invested a lot of money and energy in the "advertising campaign", but the return of many enterprises is not obvious. Why is this? Through this news, Home textiles What can enterprises learn from them and avoid them?

First of all, even if Huang Xin is able to win more sponsorship, he will not be able to afford a super luxurious wedding. The banquet will not exceed 50 tables at most, but why can he talk about 5 sponsorships? The focus of precise propaganda is not how extensive the launch is. The sponsor of Huang Xin's talk is just a businessman who is engaged in wedding and red wine and wedding candy sales. The advertising methods of home textile enterprises have never been rigidly adhered to traditional channels such as newspapers, posters, magazines and so on. Precise advertising is also worth trying. This way of publicity is not only easier to reach people directly, but also costs relatively low.

Secondly, the mainstream consumer of household textile products is still women. We all know that women's consumption view is biased towards sensibility, and the many women's netizens' objection to the various contributions paid by the young people for "wife's sake" in the above news. It can be seen that the advertisements popularized by home textile enterprises can not touch the psychological minefields of female consumers. They should aim at the brand target customers and design the advertising creativity that can best be accepted by them.

Finally, after the media exposure, Huang Xin, the poor guy, got many advertisements besides his friends' attention. company Appreciation for Huang Xin, a rare talent in planning, is a "necessity". It shows how important a good employee is to an enterprise. Having a group of highly skilled and highly professionalism employees is the driving force for every home textile enterprise to develop.