At present, the e-commerce industry is developing rapidly, but at the same time, the quality problem of e-commerce products should also arouse widespread concern in the whole society. Insiders suggest that P should be standardized through legislation and other forms.

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< p > < strong > electricity providers change production and life style < /strong > /p >

< p > in recent years, China's < a > e-commerce > /a > industry has developed very rapidly, and the trading volume has jumped significantly.

The data show that China's e-commerce industry is developing rapidly.

The scale of e-commerce pactions in 2012 reached 7 trillion and 850 billion yuan, an increase of 30.83% over the previous year, accounting for more than 13% of G D P.

In 2013, the volume of e-commerce pactions in China exceeded 10 trillion yuan, reaching a critical point and a tipping point.

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Compared with the traditional business mode, Internet paction promotes the productivity of labor and the efficiency of commodity circulation, and significantly reduces energy consumption, material consumption, carbon emissions and commodity circulation costs. P

Network pactions have also created a large number of jobs, driving the development of pportation, logistics, warehousing, finance, information, advertising and other related industries, which is of great significance for promoting economic development, social stability and expanding domestic demand.

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< p > however, the quality problem of e-commerce products has aroused widespread concern in the whole society.

"A href=" http://sjfzxm.com/news/index_f.asp "Yu Kang group" /a "chairman Dai Rong Rong said that three products, fake and shoddy products, quality substandard products flooded, online shopping consumers are often subject to quality problems, and some even encounter complaints no door embarrassment.

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After the "double 11" of last year's P, there was a rush of return in the < a > Taobao < /a >.

Media reports said the return rate was astonishingly 25%.

Confirmed by reporters to express, "double 11" after the return is indeed a fact.

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"P >" some illegal online merchants use the characteristics of the virtual nature of e-commerce, and false propaganda seriously damages the true and reliable principle of credit.

Coupled with the absence of regional and regulatory gaps, e-commerce product quality issues are becoming increasingly prominent.

Dai Tianrong said.

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< p > < strong > the quality of e-business products is facing three constraints: < /strong > /p >

< p > industry analysis, as an emerging e-commerce industry, the development of its product quality is facing many constraints. At present, it is mainly reflected in three aspects: < /p >

< p > - the virtual world of e-commerce has not yet been fully recognized.

Electronic commerce is a new form of business. It is the exchange and exchange of information, capital, products and other elements in the virtual world.

The production and sale of e-commerce products are difficult to trace, and the information and business entities of e-commerce products are changing rapidly. Therefore, the source traceability management of products can not be realized.

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< p > - the existing laws and regulations standard system can not meet the objective needs.

The development of e-commerce industry has only experienced 15 years or so.

The existing laws, regulations, standards and norms are mostly used for quality supervision and service under the traditional offline products. The quality development of e-commerce products is faced with the dilemma of "unable to rely on, unable to do anything, lack of supervision, and lagging behind services".

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< p > - e-commerce platform enterprises self-regulation measures can not consolidate the source.

China's large e-commerce platform enterprises, such as Alibaba, have also taken a severe blow to the existing electricity supplier with product quality problems. They have been closed down or even shut down. However, because of the virtualization of e-commerce, it is difficult to fundamentally restrict the production and sale of products with quality problems, which to a certain extent make the electronic business platform a hotbed of problem products.

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< p > < strong > we should establish a quality supervision system for electronic commerce products < /strong > < /p >.

< p > some industry insiders suggest that building an e-commerce product quality promotion system, optimizing the development environment of the e-commerce industry, and activating the endogenous driving force of the e-commerce industry are important measures to promote the healthy and rapid development of the e-commerce industry. It is suggested that we should embark on a multi pronged approach to construct the e-commerce product quality promotion system.

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< p > Wang Jincai, director of the Standing Committee of the Hangzhou Municipal People's Congress, suggested that we should speed up the construction of regulations and systems for the supervision of the quality of e-commerce products and lay the foundation for legislation.

Since the existing product quality management law mainly covers the real economy, it is suggested that the relevant departments improve relevant regulations and regulations on the characteristics of the e-commerce industry.

At the same time, the constructive opinions of comprehensive quality supervision departments, quality and legal experts, and experienced online shopping consumers and other parties laid the foundation for formulating the electronic commerce law.

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< p > it is understood that in the "a href=" http://sjfzxm.com/news/index_f.asp "Alibaba" < /a > Company headquarters, Hangzhou has already worked with Alibaba to set up the AQSIQ e-commerce product quality risk monitoring center and "AQSIQ e-commerce product quality 12365 complaint reporting and disposal command center".

Dai Tianrong suggested that it should be upgraded to the national quality supervision and cooperation platform for e-commerce products, with the help of product quality big data platform, the establishment of e-commerce product quality risk monitoring and early warning mechanism, production enterprise credit evaluation mechanism and cross regional collaboration network, and greater efforts should be made to realize the mechanism of "online discovery, tracing source and territorial investigation", so as to achieve "source governance, clean up the environment and promote development", so as to increase the support for the construction of product quality supervision cooperation platform.

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< p > in addition, it is recommended that "a href=" http://sjfzxm.com/news/index_f.asp "national quality inspection department < /a" lead the construction of e-commerce product quality supervision cooperation platform, integrate the national quality inspection system resources, e-commerce enterprise resources and consumers' information, and establish cross regional and cross domain e-commerce product quality supervision and coordination mechanism.

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At present, there are no national intermediary organizations related to the quality of e-commerce products in China, which is not compatible with the development of e-commerce industry. P

Zhang Tianren, chairman of Tian Neng group, suggested that the AQSIQ and the Ministry of Civil Affairs organize the establishment of the national e-commerce product quality promotion association.

We will promote the forward-looking research on the development of the e-commerce industry by promoting the development of the e-commerce industry, including the joint government departments, e-commerce enterprises, research institutes, consumers and other e-commerce stakeholders. We will promote the government departments to formulate quality supervision and service measures for e-commerce products, and represent the state in docking with the international business association and the learned authority organizations, so as to enhance the international image and competitiveness of China's e-commerce product quality.

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