Recently, domestic listed department stores have released the 2013 performance report. On the whole, department stores are still weak, sales growth is slowing down, and profit shrinking has become a major trend in the industry. Within the industry, it is expected that the price war of department stores will be upgraded this year, and the deep adjustment of internal operation of department stores will continue.

　 6 out of 10 households had negative net profit growth.

It is understood that, as of now, domestic department stores A total of about 10 enterprises announced their achievements, including Guang Bai department store, Parkson business, Tianhong mall, Xinhua capital, and Dong Bai group.

Reporters found that from the operating income, 10 enterprises, 2 declined; in the growth of 8 enterprises, only 3 increase to two figures, and the increase of about 10%. From the perspective of net profit, the negative growth of net profit has reached 4 in 10 enterprises, two of which have increased slightly. After deducting the price rising factor, 6 net profit of 10 enterprises is negative growth, including Quanzhou local retail enterprise Xinhua capital.

And according to China general merchandise business association From 2006 to 2011, the average annual growth rate of the department store sales was 16.5% and 2012, 11.94%. Industry analysts said that in 2013, the downward pressure on domestic economic growth increased, leading to a continuous downturn in the department store industry and a weak growth.

　　 Self-support Electronic business platform The cost is too high.

Not long ago, Xinhua shut down a community store in the New Gate Street in downtown Quanzhou. This is the second store that Xinhua supermarket closed in Quanzhou after the Jinhui store. According to a Xinhua insider, "closing the two stores is mainly due to the expiration of the lease, but the reason is that the rent is too high and sales are weak."

In this regard, Xu Yuanzhao, honorary president of Quanzhou chain operation association, said that in recent years, the department store industry has been affected by factors such as the slowdown in macroeconomic growth, the increase in rents and labor costs, and the impact of online shopping. Indeed, some policies and regulations also have an impact on the department store industry. For example, the sales of shopping cards are limited. The proportion of shopping cards in some enterprises' sales accounts for more than 30%.

Li Ling, a well-known retail expert, analyzed that the standard of evaluating a good business is that it rises faster than others and slows down when compared with others. In 2014, the department store industry will enter the stage of deep adjustment of the business mode. "At the present time, the cost of self catering or self built e-commerce platform is too high, so there is a great risk in such a bet. The department store industry should still do a good job in the joint venture, making the basic skills solid and reasonably controlling the business area."