< p > strong > channel way: do you do it yourself or do others? < /strong > < /p >
< p > we know that when the electricity supplier just started, many domestic shoe and clothing enterprises outsourced the electronic business project to the third party team. The advantages were quick effect and time saving cost, and outsourcing team usually had rich practical experience, regardless of the business operation or the team itself, they had developed mature, more efficient, stronger combat effectiveness and greater success rate. But with the maturity of e-commerce, most brands are more inclined to set up their own e-commerce team and expand. < /p >
< p > < strong > self building or borrowing other platforms? < /strong > < /p >
< p > for most shoe and clothing businesses, independent platform is adopted to facilitate management, reduce communication costs, and have a higher degree of fit with the development of enterprises. The disadvantage is that the cost of time is high and the cost of attracting traffic is high. Most of the traditional businesses can't afford to spend time or cost. BELLE started to develop electric business as well as its own official mall. In short, most enterprises are more inclined to take advantage of the third party platform, more keen on "Taobao mall + footwear B2C platform +C shop Distribution" mode. < /p >
< p > < strong > first Taobao or the rest? < /strong > < /p >
< p > most of the traditional brand development businesses take the first route after Taobao. With the help of Taobao platform traffic and popularity, they will negotiate with other B2C platforms with sufficient chips. However, some brands first enter other platforms and enter Taobao again. In short, in the long run, many traditional brands are more inclined to set up the B2C platform for the operation of the electronic commerce department, of which Taobao is the absolute first choice. < /p >
< p > < strong > the introduction of new elimination is happy or sad? < /strong > /p >
< p > whether the introduction of the new consumer law can solve the problems existing in the online shopping market, which may require further market identification. At present, there are numerous arguments about "seven days without reason to return" in policy. Many shoe and clothing business platforms have begun to improve after-sales service, standardize product quality, price and so on, so as to ensure that they do not cross the red line, hurt the brand, and offend the consumers. Is it joy or sorrow? We can not judge whether it is egg laying chicken or chicken laying eggs. The answer is different. However, it is gratifying to note that the introduction of the new consumer law has made businessmen, consumers and producers gradually develop the concept of good faith, and only by working together can we establish a harmonious market environment. < /p >