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Sales Promotion Attaches Importance To Links And Walks Well. Five Steps Are Crucial.

2014/3/22 10:50:00 13

Promotion WorkSales BasisPromotion Link

< p > 1: do great things in the world.

Promoters must do first.

Since we do it, we must do our work well and do a solid job well.

Lazy people can't do well or do sales work.

"To do" I summed it up in four words: the eyes are alive.

Specifically, we should achieve "three good", "one display" and "four help".

< /p >


< p > the "three good" is to hang up the scroll and the hanging cloth and hang it in the conspicuous place. It is better to hang the company's several product banners to highlight the overall effect.

2. Stick up POP, such as advertising, posters, stickers and so on.

Third, the company's a href= "//m.pmae.cn/news/index_c.asp" > product advertisement < /a > play well.

< /p >


"P > a href=" //m.pmae.cn/news/index_c.asp "> display < /a >" "is to arrange the container and do the display of the products.

Product display is a very basic and very important job in sales.

But most pesticide sales staff do not pay attention to product display, and some people even have no sense of product display.

Related data show that science and technology can adapt to consumer psychology and consumer demand, Chen Ling can drive the growth of 30%-40% sales. A good product display can promote the purchase of 70% non pre planned consumers.

< /p >


< p > we will notice this phenomenon: products with better display and products that retailers can readily get will be the products that he mainly promotes.

Attention should be paid to the following skills: first, strive for the best display points: the first thing you can see in the store, and the line of sight is high. The retailer has the best way to reach the shelf of the product.

2. The commodity label must be accurate with the merchandise, the display surface should be kept clean, and the arrangement should be neat; at least one product should be placed in more than 5, so as to highlight the overall effect.

< /p >


< p > several series of products of the company are placed in a < a href= "//m.pmae.cn/news/index_c.asp" > shelf > /a > do special counters better.

3. Pay attention to the artistry of display: the order placed between different products and different packaging should be scientific and orderly (usually from small to large order, in line with the normal aesthetic standards of people); boxed or bagged products should be placed vertically and uniformly.

If there are conditions, it can be a good display method to stack the empty products sold in the store outside the store.

< /p >


< p > > "four help" means helping customers to unload goods; 2. Helping customers to greet guests; third, helping customers clean up products, put them together, put them in a good place, and promote sales personnel, and remember not to care about their own products, but also combine retailers with other products, such as products that the company does not have, can help customers sell; help customers do housework.

(fourth points are treated differently according to the actual situation. Remember that promoters are not nannies) < /p >


< p > Two: as the saying goes, "three words of warm winter, bad words hurt June."

It can be seen that language plays an important role in our communication with customers.

Therefore, promoters should not only do but also speak.

It is good to let customers remember our company and vice versa.

< /p >

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