Businesses need to get involved. Digital printing The market must also pay attention to a number of issues, such as cost, profitability, customer acceptance, market saturation, and more importantly, choose the most suitable hardware and software solutions for their own situations. At this time, provide Digital equipment The technical and service capabilities of manufacturers are crucial. One of the best examples is that Fuji Xerox, which is the leader of the global digital printing industry, is widely used in the domestic enterprises that currently use digital devices and have made profits. The stronger the professional strength of the manufacturer and the more perfect the after-sales service means, the more solid the backing for the development of digital printing will be. In the digital printing market with opportunities and challenges, who will take a step ahead of others will have more opportunities in today's information age.

From street to street. Digital printing At the beginning, digital printing entered our life a little bit. With the popularity of computer networks, the emerging technology has gained more and more attention and love with its unprecedented advantages such as flexibility, quality and total cost of ownership. At the same time, it has also caused the exclamation of "wolf coming" in traditional printing practitioners. Because of this, the first thing we need to know about digital printing is whether we are wolves or sheep.

This question can be attributed to two misunderstandings in cognition and application. First of all, whether digital printing is the terminator of traditional printing? In the face of the surging trend of digital printing, many traditional printing companies take it for granted that the emergence of this technology is to "grab the business" and compete with the market, so they instinctively reject and doubt it. In fact, from the technical point of view, digital printing is mainly based on electrostatic imaging technology and direct plate making technology. Its common feature is that the plate making time is short, and the printing business can be printed more economically, and even a flexible printing can be made. This determines that its main market and development direction is characterized by personalized printing, variable data printing, instant printing, and so on. This market. It was the traditional printing methods that could not be satisfied. At the same time, at least for a short period of time, traditional printing still has strong advantages that digital printing can not shake in its large volume printing field. This shows that the role of digital printing is to fill the market gap caused by the technical characteristics of traditional printing, and its market positioning is different from traditional printing.

In another extreme case, since digital printing is an effective supplement to traditional printing, since digital printing is an irresistible trend of development, some traditional printing companies have adopted the way of purchasing digital printing equipment for proofing, and then getting the color and printing methods on traditional printing equipment. The result of this practice is that the proofing efficiency is improved, but because of their different principles, it is often difficult to catch color on traditional printing machines, and the overall effect has not been improved. The fundamental reason is not that the digital printing equipment is not good, but the improper positioning of the manufacturer. This is the second major mistake we should discuss: misapplication. The application of digital equipment is by no means wishful thinking to graft digital equipment into the traditional printing process. The characteristics of digital printing determine that its relationship with traditional printing is not as simple as "1+1=2". It faces a completely different market from traditional printing. To enable digital devices to maximize their functions and create maximum benefits, they must jump out of the traditional printing mode of thinking and find another way. So, where is the way of digital printing?

Although it is a useful supplement to traditional printing, making short edition business is the specialty of digital equipment, but it does not mean that this is the only advantage of digital printing. Opening up a new profit space that breaks through the limitations of traditional printing technology is the essence of "digital" pursued by many businesses.