Viral marketing (viral marketing, also known as viral marketing) is a commonly used method of network marketing. It is commonly used for website promotion and brand promotion. Viral marketing is based on the principle of the use of household registration monument. On the Internet, this word of mouth communication is more convenient and can spread rapidly as a virus. Therefore, viral marketing (viral marketing) has become an efficient way of information dissemination. Moreover, because this kind of communication is spontaneously carried out among users, it is almost no cost of network marketing.

Simply speaking, viral marketing includes the following ways:

There is no need to work hard to convey information to others: public health nurses offer serious advice during the flu season: patients who are far away from cough often wash their hands and do not touch their eyes, nose and mouth. Viruses are transmitted only when they are easily contagious. Therefore, media carrying marketing information must be easily transmitted and copied, such as e-mail, website, chart, software download, etc. Viral marketing plays an excellent role on the Internet because instant messaging becomes easy and cheap, and digital format makes replication even simpler. From a marketing point of view, marketing information must be simplified so that information can be transmitted easily and for a shorter period of time. The most classic is: "Get your private, free email at......"

Provide valuable products or services: in the words of marketers, "free" has always been the most effective word. Most viral marketing programs offer valuable free products or services to attract attention, such as free e-mail services, free information, free "cool" buttons, and free software with powerful functions (which may not be as strong as "genuine"). Words like "cheap" or "cheap" can generate interest, but "free" usually attracts faster attention. Viral market players engage in industries that are lagging behind. They may not be able to make profits today or tomorrow, but if they can stimulate high demand interest from some free services, they know that they will benefit from "soon and the rest of their lives" (to apologize to Casablanca). Patience, friend, "free" attracts attention. Then the eyeball will notice what you sell, so you can make money. The eyeball has brought valuable e-mail addresses, advertising revenue and e-commerce sales opportunities. Offer something, sell something.

Use public initiative and behavior: clever viral marketing plan to take advantage of public enthusiasm. What is the reason for the surge in the demand for the Net scape Now button in the early days of the Internet? The reason why people are eager to be cool is that gluttony is the driving force of people. Similarly, hunger, love and understanding are also driving forces. The demand for communication drives millions of websites and one billion e-mail information. Marketing based on public enthusiasm and behavior for transmission. strategy Will be successful.

Use the resources of others: the most creative viral marketing plan to use others' resources to achieve their goals. For example, the membership plan will set up its own text or picture links on other people's websites, and provide authors of free articles, trying to determine the location of their articles on other people's websites. A published news may be cited by hundreds of periodicals and become the basis for hundreds of thousands of readers to read articles. Other printed news or web pages relay your marketing information and consume other people's resources rather than your own resources.

The scope of information transmission is easy to spread from small to large scale: in order to spread like wildfire, the transmission method must change rapidly from small to large. The weakness of HOTMAIL mode is that free e-mail services need to have their own mail servers to transmit information. If this strategy is very successful, we must quickly increase the mail server, otherwise it will inhibit the rapid increase of demand. If the replication of the virus is killing the main body before diffusion, it can not achieve anything, so long as you plan ahead to increase the mail server, there is no problem. Your viral model must be extensible.

Using the existing communication network: most people are social, and computer majors living in the basement may be exceptions. Social scientists tell us that everyone lives in an intimate network of 8 to 12 people, who may be friends, family members and colleagues in the network. According to different positions in society, a person's broad network may include twenty, hundreds or thousands of people. For example, a waiter may regularly contact hundreds of customers in a week. network marketing People have long recognized the importance of these human networks, whether they are strong, intimate networks or loose network relationships. People on the Internet also develop relational networks. They collect e-mail addresses and favorite website addresses, and membership programs develop such networks as a permitted mailing list. Learning to put their information in people's existing communication networks will spread information quickly.