Alibaba yesterday launched the "entertainment treasure" financial and value-added service platform, with an expected annual yield of 7%.

Entertainment treasure is linked to Guohua Huarui No. 1 life insurance A, which does not guarantee capital gains or earnings. The first four projects include 3 movies and 1 games, with a total investment of 73 million yuan. Today, we have accepted the appointment, which is now on sale.

Users can make an appointment to purchase entertainment treasure through Taobao mobile client. Among them, the investment amount of movie and TV drama project is 100 yuan / share, the investment amount of game item is 50 yuan / share, and each item is restricted to two copies per person.

Alibaba said that the annual yield of entertainment treasure is 7%, and the threshold for purchase is only RMB 100 yuan. After purchase, users can not only get financial benefits, but also enjoy entertainment rights such as group visits, star meetings and so on.

After buying the entertainment treasure, users will invest in the cultural industry to obtain investment returns. In addition to movies and games, entertainment treasure will also increase various forms of TV dramas and concerts. Alibaba Entertainment treasure is also described as "one hundred pieces can invest in movies".

and Yu Bao Compared to the huge volume of 500 billion yuan and a maximum of 1 million yuan per account, the scale of entertainment treasure's financial management is negligible. Alibaba has also made it clear that an important function of entertainment treasure is to evaluate the popularity of entertainment content in the investment making process through the "vote of money" by the audience.

Alibaba stressed that the entertainment treasure mode is not the popular concept of "crowd raising". Public funding projects can not be used as equity or funds in return. Project sponsors can not promise any money gains to supporters, which is essentially different from the insurance and financial products that can provide expected revenue from the entertainment treasure platform.

It is worth noting that entertainment treasure is not launched by Alipay, but released by Alibaba digital entertainment business group.

This is not the first time that Alibaba has been involved in Internet insurance and financial management. In mid February of this year, Alipay launched the "treasure lantern wealth management", which is the exclusive user's financial product of the balance treasure. It connects two universal insurance products, Zhujiang Hui 1 and Tianan Anxin B. The annual yield is expected to be 7%. The total sale will be 880 million yuan, and it will be sold out on that day.