< p > here, in 15 minutes, we can find the materials needed to make a pair of < a href= "http://m.pmae.cn/" target= "_blank" > shoes < /a >, and make the shoe industry chain perfect. Here, 70% of the scale enterprises have online stores, and the seamless links are online and offline. < /p >
< p > Jinjiang, Fujian, known as the Chinese shoe capital, announced in 1 that it will hold the sixteenth China (Jinjiang) International Footwear Expo in Beijing in from April 18th to 21st. < /p >
< p > a major innovation of this shoe Fair is to set up industrial design and creative products exhibition area, organize outdoor sports equipment enterprises and industrial design rooms to participate in the exhibition. The exhibits cover outdoor products, design, innovation, new technology, new materials, 3D printing and so on. < /p >
< p > another highlight is cultural creativity. The Expo will integrate animation elements and highlight cultural connotations. The 3D animated cartoon "the dragon of search of the dragon of caricon" launched by the shoe Fair is the first animated cartoon for the marriage of children's shoes enterprises and animations in China. The seventh China (Jinjiang) shoe culture animation creation competition is aimed at collecting innovative products for young people in schools and kindergartens. < /p >
< p > why does a county-level city hold shoe industry top fairs for 16 consecutive years and maintain its vitality and gravity? Jinjiang's answer is: industrial design and cultural creativity. < /p >
< p > "this is the two largest wheel to accelerate the innovation and transformation of Jinjiang footwear industry." Liu Wenru, mayor of Jinjiang, said that Jinjiang's manufacturing industry, led by shoes making, a href= "http://m.pmae.cn/" target= "_blank" and "clothing less than /a", has entered an important juncture of transformation and upgrading. It is faced with the constraints of energy, resources, markets and other environmental factors, and is also facing the impact of product homogenization competition. < /p >
< p > this is also a common problem faced by China's manufacturing industry. Jinjiang proposes that we should make room for innovation and take the road of differentiated operation, transform from "manufacturing base" to "intelligent manufacturing city", seize the high-end links of industrial value chain, and break through the dilemma of homogenization competition. < /p >
< p > industrial design has great effect on industrial transformation and development. According to the American industrial < a href= "http://m.pmae.cn/" target= "_blank" > designer < /a > Association estimates, the enterprise industrial design invested 1 US dollars, sales revenue will increase by 1500 US dollars. < /p >
The lack of this link in P led to the crisis of homogenization in traditional industries in Jinjiang. To this end, Jinjiang held the 2013 "Strait Cup" Fujian industrial design competition with the theme of "all rivers and rivers and intelligent life", attracting 3640 designers from both sides of the Taiwan Strait to submit works, involving light industry, < a href= "http://m.pmae.cn/" target= "_blank" > textile < /a > clothing, building materials decoration, machinery and equipment, and many other categories. < /p >
< p > "the ideas and forces of these ideas are finally transformed into the core competitiveness and market competitiveness of the products, thus promoting the transformation and upgrading of traditional enterprises." Liu Wenru said that at present, Jinjiang has controlled the footwear industry to produce 229 core technologies and 564 patents. < /p >
< p > in addition, the collaborative innovation and cooperation mechanism of government purchasing innovative public services is gradually shaping. In recent years, Jinjiang has successfully introduced 6 national brand research institutions, signed 8 strategic cooperation agreements with 8 famous universities, and attracted 69 research institutes and a large number of R & D professionals. < /p >
< p > China's < a href= "http://m.pmae.cn/" target= "_blank" > leather < /a > and shoe industry research institute "settled" in Jinjiang will be full for one year. Dean Yang Chengjie said that relying on the brand, resources and talent advantages of the Institute, the public service platform to serve the leather and footwear industry in Jinjiang is shaping and maturing. "I believe the deep cooperation between industry, University and research will promote technological innovation and industrial upgrading of enterprises." < /p >
< p > in response to the characteristics of the Internet era, the shoe Fair will be built as the "never-ending 3D virtual shoe fair". With the 3D technology virtual exhibition project, we will use the huge database resources accumulated by previous Shoe Expo to guide enterprises to enter the 3D Pavilion. < /p >
< p > in fact, e-commerce has begun to help Jinjiang enterprises broaden their marketing channels. At present, more than 70% of scale enterprises in Jinjiang have set up online sales platform, with more than 70 thousand online stores. Last year, the turnover exceeded 38 billion yuan, ranking first in Fujian Province, and has become a key area in the field of electronic commerce in the whole country. < /p >
< p > at present, Jinjiang has 20 footwear listed companies, and in other 73 listed reserve enterprises and many growth enterprises, shoe enterprises also occupy an absolute number. "Despite the severe economic situation last year, the output value of Jinjiang footwear industry exceeded 88 billion 500 million yuan, an increase of 6.1%." Liu Wenru believes that in the era of integration of industrialization and information, Jinjiang shoe enterprises hope to meet the challenges of big data era with intelligent innovation. < /p >
Lin Zhaojie, director of the Taiwan footwear industry association of Jinjiang, which has been leading the group for many consecutive years, said that the shoe industry in Jinjiang took the lead in the successful transformation of the electricity supplier wave and realized the beautiful "bend overtaking". This is a good experience and inspiration for Taiwan. "I hope the two sides will have more sparks in this shoe fair to promote the transformation and upgrading of the footwear industry." < /p >