< p > Entertainment treasure came out of the world, < a href= "//m.pmae.cn/news/index_s.asp" > Ali < /a > with a new way of playing. The slogan of "investing 100 yuan to invest in movies" has kindled the enthusiasm of netizens. The most widely circulated piece is: "dude, did you vote for Zhang Ziyi?" "no, this time I voted for Liu Yan." This "big guy" dialogue will soon take place between two ordinary movie fans. < /p >
< p > March 26th, Ali number entertainment "entertainment treasure" platform on-line, expected annual yield of 7%, it is said that there is still the opportunity to enjoy the theater group visits, to meet the stars and other welfare. Four days after the launch of the "entertainment treasure", the sales volume of Taobao mobile shows only 340 thousand copies, and the target amount from 73 million yuan still has a gap, which is not directly proportional to the previous concern. How to look at this new marketing mode and its core concept? How long can entertainment treasure go? < /p >
< p > < strong > the dot company uses the Internet to think of making films < /strong > /p >
< p > "Alibaba has never been a simple Internet Co, but more like an Internet based" idea company "- constantly trying new ways of Internet, and these attempts have often made amazing returns. Li Dongsheng, chairman of TCL group Limited by Share Ltd and CEO, think that this new Ali style is playing Internet thinking. < /p >
< p > angel investor and strategic marketing consultant Wang Guanxiong believes that through entertainment treasure, consumers are participants and investors. "Film and television programs can get a large number of loyal audiences at the beginning of shooting. After shooting, they can interact with fans and fans through interaction, and enhance the participation of fans. When the film is released, the netizens who participate in the investment will directly pull the box office results or ratings. < /p >
< p > people in the industry have analyzed that because the box office of a movie is directly related to the possible gains of investors, the debate on the film may be more intense than ever before, which indirectly meets the needs of the audience in the "novelty seeking" mentality. It is worth noting that Guohua life official said that in order to prevent the risk of customer capital, the company adopts a sales strategy of "single customer premium limit", and the maximum purchase amount per person can not exceed 1000 yuan. According to the current "entertainment treasure" expected annual yield is 7%, invest 1000 yuan, a year's profit is the most 70 yuan. This also means that if investors rush to make money, a year's net profit is only a movie ticket. < /p >
< p > < strong > the meaning of drunken Weng is not in liquor < /strong > /p >
< p > Wang Guanxiong thinks that another ambition of < a href= "//m.pmae.cn/news/index_cj.asp" > Entertainment treasure < /a > is in big data. "Entertainment treasure, like all Internet products, has the ability to collect and track user data accurately, and intelligent recommendation. Relying on the mature business platform and powerful data analysis capabilities of Ali, the development of cultural entertainment derivatives will also have considerable room for imagination. < /p >
< p > it is understood that Liu Chunning, President of Ali entertainment, has publicly stated that entertainment treasure hopes to provide a popular investment platform to narrow the distance between ordinary netizens and cultural industries. For filmmakers, entertainment treasure can not only bring financial support, but users can vote with money, and judge a certain film and television item.
< p > "60% of the income of the entire Hollywood economy is derived from value-added services such as video content derivatives, games and so on. Through the entertainment treasure platform, we have found the end user group to provide users with more value-added services related to film and television content to get repayment. More importantly, we can develop a variety of innovative business models on the basis of fans' economy with the help of Alibaba's powerful e-commerce platform. Liu Chunning said. < /p >
< p > there is a view that, aside from the process of a href= "//m.pmae.cn" > investment < /a > process and income, Ali is bypassing the supervision of the insurance products, meaning "people", the most important customer stickiness and customer intention of Internet finance is Ali's key catch. Chen Yongjia, deputy general manager of Li Hai International marketing platform, thinks that behind the mobile Internet, it must be finance. The ultimate goal is to "let users bind the bank card". < /p >