In June 2013, Apple Corp officially released iBeacon on WWDC. Gigaom, the international media, believes that iBeacon technology will be one of the future trends of apple. IBeacon technology provides a development platform for new applications such as indoor maps, and makes the Internet easier to integrate into our daily life and make our life more colorful.

　　 CHIC 2014 WEWE has established strategic cooperation with Microsoft (China)'s Sensoro, applying the latest iBeacon technology to the traditional retail industry, becoming the first Chinese iBeacon technology to build. Customer experience Clothing brand. The iBeacon displayed in the WEWE Pavilion gives the audience a fantastic and magical experience. WEWE's smart fitting room has also become one of the most beautiful scenery on CHIC. Providing consumers with the most perfect customer experience has been the direction of WEWE brand's continuous efforts.

Through Bluetooth Low Energy, the iBeacon base station can create signal area. When the user equipment enters the area, the corresponding application will prompt the user corresponding information and carry on the brand-new application experience.

When WEWE When consumers enter the iBeacon area, users can perceive the entry of consumers, wake up the application of mobile phones, and inform corresponding products, promotions and other information according to consumer preferences. When the user enters the WEWE smart fitting room, iBeacon smart fitting consultant will recommend the style that you may like, and the dress matching, and bring a customized shopping experience for every WEWE member.

The iBeacon sensor is small in size, with only fingernail size and long service life. NBA has started deploying iBeacon technology. Jinzhou warriors are the first team to experience the technology. Macy, an old US Department store, has begun to deploy iBeacon sensors in central stores in New York and San Francisco. Apple also announced last week that it was deploying iBeacon technology in 254 Apple retail stores across the country.