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< p > in the fourth most valuable retail a href= "http://sjfzxm.com/news/index_s.asp" > brand > /a list, Interbrand has evaluated the customer experience and the proportion of multi-channel systems of the major brands.

The most valuable brand in Europe won by H&M. Interbrand pointed out that the brand opened almost a new store in 2013 and maintained its parity and fashion orientation.

A href= "http://sjfzxm.com/news/index_s.asp" > Zara < /a > ranked third, while Asos ranked the highest in the list, becoming the first electronic retailer in zero carbon production.

UNIQLO, though still not on the European charts, is the second largest in the Asia Pacific region. Interbrand thinks its growth is exemplary.

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In terms of P, department stores, this year's ranking points out their shortcomings in the mature market and their growth in the developing market.

Interbrand pointed out that although there is a certain degree of popularity and recognition, the traditional mode of department stores still has the possibility of gradual disappearance.

The contrast growth (difficulties in development in the US and Europe, and relative success in markets such as Japan, Australia and South Korea) indicate that we need to update the types to meet the needs of the new public.

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< p > not by industry classification, the most frequent chain stores were +20 (%), Auchan (+7%) and L'OCCITANE (+5%).

In Europe, Asos (+59%), John Lewis (+36%) and Waitrose (+32%).

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Bertrand Shove, French marketing manager of < p > Interbrand, said, "in order to combat the growing preference of consumers for < a href=" http://sjfzxm.com/news/index_s.asp > e-commerce "/a", sales outlets must adjust their modes.

In the face of constantly developing markets, brands must be more agile, flexible and responsive.

The sales outlet that knows how to stand out is no longer satisfied with survival in the digital age: it is making full use of it to make itself stronger. "

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< p > related links < /p >

< p > < strong > H&M moved to the two or three line, the city store added new speed < /strong > /p >

< p > in the face of the white hot competition of major pnational a href= "http://sjfzxm.com/news/index_s.asp" > clothing > /a > giants in Beijing, Shanghai and Guangzhou, H&M's Hennes & Mauritz AB, the second largest clothing retailer in the world, is expanding its eyeing to China's two or three tier cities.

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"The competition in the whole country is becoming more and more intense," said Karl-Johan Persson, CEO of P H&M Hennes & Mauritz AB, who visited Bloomberg.

We have tested the market reaction in the two or three tier cities, and found that local consumers are very willing to accept the concept of H&M, which has also opened up a broader expansion opportunity for the group.

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< p > the increase of Chinese residents' income makes H&M Hennes & Mauritz AB (HMb.ST) decide to go deep into the Chinese market, but the rapid rise of workers' remuneration has led the group to seek to reduce "made in China" and retreat outward.

Karl-Johan Persson, chief executive, pointed out that the soaring production costs in China and Bangladesh "obviously affected our procurement", and that "pportation costs are also rising."

He disclosed that the group was testing suppliers in Burma and Africa, Kenya, Ethiopia and other countries.

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