< p > > now a href= "http://m.pmae.cn/news/index_c.asp" > online shopping < /a > has become a trend. However, the psychology of shopping is developing towards the cause of destruction. Internet retail two main force Taobao and eBay, I do not understand the situation of eBay, on the Internet, people tend to have a try to test the mentality of shopping, the cost of their own risk also counted, the actual value of 100 yuan of things, it is necessary to buy at 50 yuan is willing to sell. < /p >
< p > plus the Internet is transparent, sellers are vicious competition for their own profits, and prices are also plummeting. Taobao is almost a place to do wholesale business in the form of retail. Think of this, I would like to insert a sentence: I hope that those who still dream of opening online shop should be careful, and invest a lot of energy and time is not worth it. < /p >
< p > the Internet reminds me of the physical store operation. In fact, it is also a contest between buyers and sellers. If a clothing store keeps cutting prices and sells goods by discount price, it will probably turn into no discount, no price cuts, customers will not go shopping, even if you like your goods, you will have to wait until the price discount. Perhaps this kind of psychology has already been formed? This is a dangerous trend. If we continue, the gloomy situation of online retailing will appear in the entity retail business! < /p >
< p > < strong > How can we reverse this unhealthy trend? I have several suggestions: < /strong > /p >
< p > 1, raise < a href= "http://m.pmae.cn/news/index_c.asp" > goods quality < /a >, keep the price. No price cut and quality improvement. What I mean by improving quality is to increase the cost of incoming goods to a slightly better price on the basis of the original price. At the same time, this improvement should be relative to the surrounding clothing stores, that is to say, it has higher quality than the surrounding clothing stores. Only when the quality is improved, can the price be maintained; compared with the price reduction, it can reduce its own profit, but improving the quality is promising and reducing the price is getting more and more water. < /p >
< p > 2, establish brand. If the business is "a href=" //m.pmae.cn/news/index_c.asp ">" /a ", it will highlight the brand of its own clothing store, make shopping bags, price labels, etc., and a unified brand image will help to accumulate credibility and increase competitiveness. < /p >
< p > 3, add some buffering. When customers are accustomed to price discount, they may be you do not discount the price at a discount. No matter how good your goods are, you will feel that you are not good at speaking and refuse to buy. At this time, you should not only have a sincere and friendly attitude, but also have a cushion, such as a small gift, sending a small perfume to a gift bottle, spend ten yuan, and the customer is mentally balanced. Speaking of music, giving small perfume may lead to perfume distribution. Heh heh, she feels very good with the little perfume you used to wear. When you come back next time, you can sell it to her in good faith! < /p >