< p > although the growth rate of most a target= "_blank" href= "//m.pmae.cn/" shoes less than /a in 2013 was down, the confidence index of Chinese consumers still maintained a strong growth.

A few days ago, Nelson, a director of China's retail trade research center in 2014, revealed that China's consumer confidence index reached its highest level in five years in the fourth quarter of last year.

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< p > data show that China's consumer confidence index has reached 111 in the fourth quarter of last year, while the global average is 94.

Tang Dong said that the rise of consumer confidence index can also be reflected in the rise in employment expectations and consumption intention.

In the fourth quarter of last year, the employment expectation index rose from 72 in the two or three quarter to 75.

Consumption Willingness index also reached 47, the highest point in the past three years.

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< p > Nelson believes that the improvement of confidence index is due to slowing prices, steady growth of income and online shopping spree driven by Chinese retailers to stimulate consumers' willingness to shop.

National Day, "double 11" and new year's Eve are the most popular festivals in the fourth quarter.

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In the year of < p > 2013 (2013 stores), the disposable income of Chinese town < a href= "//m.pmae.cn/news/index_f.asp" > consumption < /a > increased year by year (12.7%), while rural consumers increased 9.3%.

More importantly, the income elasticity index of Chinese consumers (GDP increases 1% per capita and the corresponding growth rate of per capita disposable income) reaches 0.91, while the index is only 0.76 from the 1979-2013 year average.

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< p > data show that in the past two years, China's consumer price index has remained at 2.6%. In the fourth quarter of last year, the proportion of consumers in the "12 months' overall price level will remain unchanged", reaching 34%, the highest point in the past two years.

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< p > in fact, physical retail and < a href= "//m.pmae.cn/news/index_s.asp" > electricity supplier < /a > turns Festival Promotion and "Festival" campaign, also let consumers shopping wishes have been greatly released.

Taking the data of the fourth quarter of last year as an example, sales of FMCG accounted for 32% of the total annual sales, which was 10 percentage points higher than that of the one or two quarter.

"National day," double 11 "," double 12 ", Christmas, new year's Eve, the fourth quarter of the festival is the largest, but also led to consumption throughout the year.

Tang Dong said.

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