< p > the twenty-second China International a target= "_blank" href= "//m.pmae.cn/" > clothing < /a > a target= "_blank" href= "_blank" > dress > exposition > held in Beijing. At the meeting, the industry generally reached a consensus that "pformation" has become the key word of the industry development at this stage.

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< p > according to statistics, more than 90 thousand professional spectators poured into the exhibition, together with thousands of clothing and clothing brands from 20 countries to explore business opportunities, discuss cooperation and win win.

In order to promote mutual understanding between brands and agents, exhibitors are all very clear.

The business office of the Austria Embassy in China has recently held a fashion exchange for local brands. It invited more than 300 fashion lovers to share the design concept and products with the a target= "_blank" href= //m.pmae.cn/ designer.

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< p > data show that since 2013, China's < a target= "_blank" href= "//m.pmae.cn/" > textile < /a > clothing imports decreased by 29.75%, and exports decreased by 5.4% compared with the same period last year.

The reason for the analysis is that, on the one hand, the production and supply of garment enterprises all over the world are on the same industry chain, and the information collection, communication, reflection and decision-making of garment enterprises are relatively slow.

On the other hand, many garment enterprises are still sticking to the traditional wholesale mode, ignoring the learning and application of intelligent business models such as e-commerce.

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After the adjustment period of 2013, the whole industry entered a critical period of pformation in 2014. In order to break through the bottleneck, domestic garment enterprises began to enter e-commerce and pform to the highly developed intelligent professional market, from "made in China" to "made in China" by P.

Foreign clothing companies, especially those with high share of high-end clothing market in Europe, continue to seize the high-end market of emerging economies.

But judging from the performance of famous brands, the form is not optimistic.

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< p > at the beginning of this year, the European stock price < a href= "//m.pmae.cn/news/index_s.asp > > luxury goods < /a > the company's share price experienced a sharp fall, and the Italy brand became the hardest hit area.

With the weakening of the consumer market of high-end consumer goods in Asia, America has become the only growth point of the high-end FMCG market.

In view of this, "pformation" is a new topic that domestic and foreign garment enterprises have to face.

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