< p > reporters learned that the golden Austria International Center Shopping Center invested by Jiangsu golden earth group is coming to welcome guests at the end of the year. Jin Ao International Center mall is adjacent to Hexi Central Park, and its shopping center is about 60 thousand square meters. < /p >
The "P" one-stop shopping center has made urban people feel accustomed to it. In the Hexi CBD core gold area, creating a similar one is inevitable. "What we need to do is anti traditional business." Qian Lingling, director of Jiangsu golden earth group, said. < /p >
< p > how to do anti tradition? Jin Ao's position is to integrate art culture and modern business closely. Just imagine, a shopping center has a green and verdant landscape, and the mood of "birds and flowers" can be felt everywhere. Of course, brand names are more attractive than the one-stop shopping center from the internationalization of < a href= "http://m.pmae.cn/news/index_c.asp" > light luxury brand > /a to personalized high-end customization. "/p >
< p > reporter understands that in order to build up its own characteristics, Jin Ao pays special attention to customer experience. Therefore, both in landscape design and in the construction of business atmosphere, Jin Ao integrates traditional culture. For example, the world-renowned international cultural envoy and the performing artist Ma Xiaohui were invited to create the theme song for the mall. "This is the first cross-border cooperation between commercial real estate and Chinese folk music." < /p >
< p > this golden Olympic has introduced the secret of Vitoria, which is the most popular female tea brand in the United States, as well as the elegant and elegant afternoon tea culture representative -- the afternoon tea of the queen of England. Cross-border cooperation with these high-end fashion consumer brands has also entered the business field. < /p >
< p > strong > a href= "http://m.pmae.cn/news/index_c.asp" > Hexi < /a > Olympic sports circle < /strong > /p >
< p > < strong > no longer "lonely" < /strong > /p >
Add an art shopping center < /strong > < /p > at the end of < p > strong.
"P > increasingly serious homogenization and shrinking profits have led the department store to ponder over the" broken "strategy. "There is no doubt that in many well-known shopping malls, the development of proprietary business has become a positive attempt to find new profits." An insider in Nanjing said that the new Bai Hao threw 200 million pounds to buy the old British department store, and Golden Eagle trained full-time buyers in Korea and Europe. For the local department stores in Nanjing, self brand will officially usher in "ice breaking". < /p >
< p > < strong > acquisition < a href= "http://m.pmae.cn/news/index_c.asp" > Fraser < /a >
< p > April 4th, Nanjing new hundred [0.00% Fund Research Report] issued a notice that, with the successful acquisition of the British 100 year old Fraser House department store (House of Fraser), after the completion of the acquisition, Nanjing new 100 will hold a 89% stake in the century old shop. < /p >
"P", the rise of the electricity supplier, the traditional commercial department store is under great pressure. At this time, why should we buy a British department store? According to the industry analysis, in this huge purchase case, Fraser's department store's 40% self owned brand is obviously an important factor in the new hundred "phase". < /p >
< p > "Fraser department stores own brand accounts for about 40%, while domestic department stores are almost 100% joint mode." Nanjing new hundred related personages also told reporters that the acquisition is an opportunity to introduce Fraser's department store's mature private brand and buyer's mode of operation, and the new 100 will also achieve a major transformation from traditional department stores to modern department stores. < /p >
According to Fraser, the most powerful driving force for P now comes from the sale of its own brand. Because in the operation of private brand, department stores have mastered the longer value chain from design to production, and their gross profit is more than 70%, which is two times that of joint brand. < /p >