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< p > by the slowdown of domestic and foreign macroeconomic growth, the growth of China's high-end retail industry in 2013 slowed down overall. Golden Eagle Business Group released today's 2013 earnings report, last year, the Golden Eagle business group realized sales revenue amounted to 16 billion 830 million yuan, an increase of 3.1% over the same period, of which, net profit of 1 billion 230 million yuan, an increase of 1.4% over the same period last year. < /p >
< p > although sales revenue and net profit all showed a small increase, compared with the previous year, the sales growth of Golden Eagle Business Group declined. In 2013, the sales growth of Golden Eagle business group increased by 2.9%, compared with 6.1% of the same store sales growth last year. < /p >
< p > for a long time, "building a chain development network, basing on the Yangtze River Delta, developing the mid west, and aiming at the whole country" is the development strategy of Golden Eagle Trading Group. < /p >
< p > unlike most of the retail department stores in China, the development of the Golden Eagle Business Group is mainly based on its own property. By the end of 2013, Golden Eagle Trading Group had 26 self owned department stores, covering 15 cities such as Shanghai and Nanjing. The total floor area of its own property was less than 59.5%, compared with its a href= "http://m.pmae.cn/news/index_c.asp" > department store < /a >. < /p >
< p > Guo Zengli, director of China shopping center industry information center, said that the rent cost of the domestic retail industry is rising more obviously, and the retailer with higher proportion of its own property has stronger ability to resist risks. < /p >
< p > a senior retail personage thinks: "aside from the" a href= "http://m.pmae.cn/news/index_c.asp" rent < /a > cost, the property store can at least guarantee the stability of the store, which is more critical for the listed company. " The person said, for example, WAL-MART, most of the current adjustment stores are rented stores, and the benefits of their own property stores are relatively stable. < /p >
< p > > a href= "http://m.pmae.cn/news/index_c.asp" > Golden Eagle trade > /a > group management said that Anhui is the emerging strategic focus of the group, and will gradually expand and establish its leading position in Anhui. Shaanxi Xi'an and Yunnan Kunming are the strategic bases of the group. At the same time, the group will pay close attention to the first and second tier cities of the country and the three line cities with great potential for development, and gradually achieve the goal of chain development covering the whole country. < /p >
< p > in the next three years, Golden Eagle Business Group plans to increase the construction area of more than 1 million 400 thousand square meters of chain stores, not only to further improve the proportion of new stores' own property, but also to optimize the acquisition methods of new stores based on the characteristics of the property and adopt flexible management methods such as entrusted management, so as to reduce the risk of new store's early operation. < /p >
< p > in addition, after deciding the strategic transformation strategy to the "whole life center", Golden Eagle Business Group will continue to optimize its O2O business mode in line with its own characteristics, and continue to implement full channel marketing and e-commerce. < /p >