Jin Hongqing, Secretary General of the Wenling leather and leather industry association, introduced the status quo of Wenling footwear industry, analyzed the main reasons for the formation of the status quo, and on behalf of Wenling footwear industry, elaborated the relevant demands for pformation and upgrading of the footwear industry. At the same time, it talked about the specific plan of Wenling's special action to enhance the footwear industry pformation and the specific direction of the Wenling shoe and leather industry association's five major goals for the future upgrading of the footwear industry in 2014. Seven.

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< p > as one of the four leading industries in Wenling, the footwear industry in Wenling, one of the four largest shoe making sectors in the country, has created 23 famous brands at all levels and 46 famous trademarks at all levels in recent years.

Jin Hongqing said that in 2013, the footwear industry in Wenling realized the output value of footwear industry by 30 billion 20 million yuan, of which 221 production regulations made shoes enterprises realize output value of 11 billion 460 million yuan, an increase of 6.8% compared with the same period last year, and the export earned more than 1 billion 500 million dollars, and the tax payment was 1 billion yuan.

But Jin Hongqing also reminds us that the current situation of "low and small bulk" that has long been formed in Wenling footwear industry has not been fundamentally changed. Low value-added products, low price competition and the phenomenon of unlicensed production of small and micro enterprises are widespread. It brings a lot of security risks and heavy social management burden to Wenling, and the "1.14" fire accident is the lesson of blood.

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< p > in analyzing the causes of the current situation of "low and small bulk" in Wenling footwear industry, Jin Hongqing analyzed the three aspects of the development of low threshold entry and middle and low grade development, and the late shoemaking enterprises were unable to be bigger and stronger because of the limited factors such as land, and the development process of Wenling footwear industry. Jin Hongqing believed that for those "disorderly competition with low quality, low price, no license, no taxation, and contention for market competition", it has come to a time of irregular norms.

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＜p＞　　據(jù)金洪青介紹，溫嶺市已出臺(tái)了鞋業(yè)轉(zhuǎn)型大提升專項(xiàng)行動(dòng)實(shí)施方案，工作路徑主要圍繞“四個(gè)一批”展開，包括“關(guān)停重組一批”，即通過關(guān)無證照企業(yè)、停安全隱患企業(yè)、拆企業(yè)違法建筑、推進(jìn)兼并重組，減少生產(chǎn)經(jīng)營(yíng)企業(yè)5000家;“規(guī)范改造一批”，規(guī)范企業(yè)生產(chǎn)經(jīng)營(yíng)場(chǎng)所、消除企業(yè)安全隱患、提升管理水平、實(shí)施機(jī)器換人減少工人、提高生產(chǎn)效率和產(chǎn)品質(zhì)量，實(shí)現(xiàn)規(guī)范改造企業(yè)2000家;“產(chǎn)業(yè)轉(zhuǎn)型一批”指通過落實(shí)“小升規(guī)”各項(xiàng)扶持政策和工作措施，計(jì)劃新增規(guī)模以上鞋企200家，同時(shí)將引導(dǎo)部分企業(yè)向電商轉(zhuǎn)型;“龍頭扶持一批”，選擇20家超億元企業(yè)進(jìn)行重點(diǎn)扶優(yōu)扶強(qiáng)，打造示范標(biāo)桿企業(yè)和行業(yè)龍頭引領(lǐng)企業(yè)，并力爭(zhēng)用三年時(shí)間的努力實(shí)現(xiàn)溫嶺鞋業(yè)上市公司零突破。

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< p > Wenling is expected to implement the above measures to achieve the "five effective upgrading" of the footwear industry, including industry scale, enterprise independent innovation capability, brand effect, safety and green production level, and enterprise contribution rate.

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< p > first, the effective upgrading of industrial scale.

In accordance with the new situation, the development plan of Wenling footwear industry cluster has been revised to further enhance the guidance of planning for the development of footwear industry in Wenling.

The Wenling shoe and leather industry association has also submitted an application to the municipal government for the establishment and upgrading of the footwear industry in the eastern New Area of Wenling. At present, 25 enterprises require 1100 mu of land (not including 20 acres or more, 14 or more than 10 acres or more).

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< p > Second, enterprise a href= "//m.pmae.cn/news/index_c.asp" > independent innovation < /a > ability to effectively improve.

Wenling shoe and leather industry association will guide enterprises to increase investment in science and technology, enhance R & D capability, change traditional technology, improve management level and effectively implement "machine substitutions".

The chamber of Commerce has made a request to the local municipal government, hoping that the government can introduce more preferential policies and measures to support leading enterprises to introduce automated shoe making production lines, and support key enterprises to introduce more advanced shoemaking equipment to pform key production links.

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< p > Third, < a href= "//m.pmae.cn/news/index_c.asp" > brand effect < /a > effective promotion.

We should actively guide the promotion of famous brand products and famous trademarks at all levels on the basis of quality improvement.

The Wenling shoe and leather industry association and the six sub committees will actively cooperate with the government in providing more services for enterprises in terms of brand support, publicity and market development.

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< p > Fourth, < a href= "//m.pmae.cn/news/index_c.asp" > safety green < /a > production level is effectively promoted.

Wenling shoe and leather industry association plans to actively cooperate with publicity. By improving the entry threshold of footwear enterprises, enterprises that do not conform to the requirements of the footwear industry safety and environmental protection development under the new situation will not approve, supply or supply water, and comprehensively promote the traditional footwear industry to "bid farewell to the low end, attack the middle end, and move towards the high end".

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< p > fifth, the contribution rate of enterprises is improved effectively.

Wenling shoe leather industry association member enterprises need to take the lead in paying taxes according to law, cooperate with Wenling to rectify and standardize the tax order in an all-round way, implement tax supervision measures, prevent tax loss, and create a fair and just competitive environment for Industry and enterprises.

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< p > in addition to the need for the government to introduce more preferential policies for the pformation and upgrading of the footwear industry, it is also urgent to crack down on factors such as land constraints.

In addition, it is necessary for the government to create a fair and just competitive environment for enterprises and provide quality and efficient service environment in terms of business administration and tax regulations.

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