< p > promotion plays an important role in shopping malls.

In the survey of sales promotion in 20 shopping malls, most of the brand children's clothing stores did not participate in discounted promotions, but the way of giving gifts after a certain amount of money was bought.

There are many kinds of gifts, ranging from toys, clothing accessories (hats, scarves, etc.) to underwear, but most of them are stuffed toys.

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< p > many brands of children's clothing will also take an active part in the unified a href= "//m.pmae.cn/news/index_c.asp" promotion "/a" activities at the mall. Some children's clothing brands will also consider the promotion methods of shopping malls when shopping for shopping malls. Their attitudes to the often discounted shopping malls will not be added, so children's clothing is actually choosing their own brand image when choosing shopping malls.

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< p > because at the present stage, the children's wear brand is less than a href= "//m.pmae.cn/news/index_c.asp" > Advertising < /a >. Therefore, the way to express the image in subjective way is very little in addition to the location of the product, so the location of the shopping mall tells consumers from a certain angle the image of children's wear brand.

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< p > > a href= "//m.pmae.cn/news/index_c.asp" > children's wear < /a > their own characteristics. Children's clothing has reservations about this common promotion means of discount, most brands have little discount, but many children's wear have promotional models such as membership system and integral points, etc. for members and a certain number of customers who receive a certain amount of gifts, they generally feel more invested in culture and emotion.

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< p > this is related to the starting point of many children's clothing enterprises. Now many brands of children's clothing sold on the market are overseas brands of agents. Most overseas brands have already had a certain pattern in the operation of the market, and they have certain experience in the construction of brand culture, and in the domestic market, they can only operate according to the existing mode of the brand.

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< p > > therefore, most children's clothing enterprises attach great importance to brand culture. In comparison with other categories of clothing, children's clothing enterprises do relatively well in this respect.

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< p > children still prefer these gifts. As merchants, sentiment promotion is a good way to promote sales. Emotional promotion is the way of children's clothing industry in the whole stage of children's clothing industry.

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