< p > many consumers think that buying new products is a risky investment. Therefore, there must be some means to facilitate pactions.

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< p > < strong > 1, < a href= "//m.pmae.cn/news/index_c.asp" > product promotion < /a > /strong > /p >

< p > promotion can motivate consumers to make risky buying decisions.

The purchase of new products is a risky purchase decision, but under the guidance of the interest of sales promotion, consumers will exert their balance interest and risk instincts, change their buying habits and make new purchase decisions.

Therefore, sales promotion has a strong promotional role, especially for new products entering the market.

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< p > purchasing new products is a kind of < a href= "//m.pmae.cn/news/index_c.asp" > venture capital < /a >, but under the guidance of promotional interest, consumers will play their balance interests and risk instincts and decide to buy the new product.

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< p > < strong > 2, incremental profit < /strong > /p >

< p > < a href= > //m.pmae.cn/news/index_c.asp > promotion > /a > will enable consumers to establish consumption habits.

Based on the economic principle of "path dependence", purchase decisions of consumers are greatly influenced by the inertia of previous purchase decisions.

If sales promotion can induce consumers to buy, and consumers are satisfied with products, it is possible to form habitual consumption.

In addition, if the promotion period is short or the sales promotion conditions are targeted, consumers are worried that they can not get extra benefits after the end of the activity, they will buy in advance or buy in bulk.

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< p > < strong > 3, dealing with competitors attacking or attacking competitors < /strong > /p >

< p > promotion is the best way to deal with competitors, and it is also an effective way to carry out price war in disguise.

Different forms of promotions can reduce the impact of competing products and set up offensive barriers for competing products, resulting in ineffective competition.

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< p > related links: < /p >

< p > promotion points < /p >

< p > 1. theme: holiday promotion plan must grasp the characteristics of festivals, excavate the characteristics of festivals from the festival culture background, and combine with products, and then create this atmosphere in promotional activities, which is easy to touch consumers' nerves.

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< p > 2. gifts: holiday presents new gifts, but gifts are exquisite. Like those used to buy clothes and send clothes and hang up, they will not leave any feeling to consumers.

However, it is very clever to send gifts to a shop, and a carnation is consumed on Mother's day.

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< p > 3. profits: consumers wait until the festival to spend on the discount, so if sales do not give way, they will not attract consumers.

But let's take care of old customers and make good budgets.

Therefore, when doing holiday promotion plan, when the promotion resources are limited, do vertical promotions, concentrate forces on one point, and will be far away from other businesses, so it is easy to stand out.

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