2014 in the autumn and winter series, the OEM (OEM) business launched a wave of European fabrics. European raw materials have been recognized by customers. Therefore, even if the foreign exchange rate has a negative impact, many businesses still use European fabrics in the OEM business, combined with the advantages of ASEAN's sewing processing, thus inhibiting the overall cost increase.

Although OEM business is not easy to launch differentiated products, but for the business community, the use of European fabrics can indeed increase the added value of products.

At the comprehensive exhibition, the company exhibited many European fabrics. Apparel products 。 Due to the depreciation of the yen and the increase in import costs, the company has focused on shoes, bags and caps, which are "less expensive and easy to recover". The company used the fabric of Italy Ardites company and British BRITISH MILLERAIN company.

Ardites company's flagship Fabric For wool top, plush knitted fabric is characterized by fluffy, lightness and warmth. It can be used to make gloves, shoes, bags and other products. BRITISH MILLERAIN is a veteran fabric manufacturer specializing in Oiled Cotton. The package products are used by the company's fabric.

The focus of Tamura Ko's launch is Harris tweed (Harris Tweed) fabric, which used 50 thousand ~6 million last year, will continue to increase consumption this autumn and winter. Tsuen Ju has been running Harris flower since a dozen years ago, and the volume of business has increased rapidly over the past few years. Ueki Hiroyuki, executive director of the company, said: "if we do not emphasize the selection of fabrics, then it will be very difficult for OEM businesses to achieve differentiated products."

In addition to Harris flower, Tamura Ko is also working with 10 fabric manufacturers in Europe. In recent years, it has also expressed interest in Portugal's fabric procurement, while the company is strengthening the construction of European fabric processing system in ASEAN.

The first and three parts of the women's clothing of Japan's gold and gold products company also use more European fabrics. In this autumn and winter series of exhibitions, 40%~50% was made of European fabrics, and only 5% of European fabrics were used 2 years ago.

Among them, more fabrics were used from Italy and Portugal, and sewing production was done in Vietnam or Burma. They believe that by combining European fabrics with ASEAN sewing processing, the price competitiveness of products can be improved.