< p > the innovation of business mode is a hot topic nowadays in all walks of life.

Faced with the difficult situation, enterprises urgently need to seek breakthroughs, strive to find their own business models, operate well, and have a href= "http://sjfzxm.com/news/index_s.asp" brand name "/a", constantly exploring new ways of development.

However, due to the limitations of time, region, market and other factors, the birth of a successful business model is like a valuable flower and grass. Everything is just as good as sunshine, temperature and moisture! < /p >

< p > HOTTO international brand water life theme pavilion is an attempt of a new business mode in the water and daily necessities industry.

Since January 7, 2014, after the "future water life HOSA international -HOTTO international brand water life theme project strategic summit" was held, HOTTO international brand water life theme pavilion has been the focus of the industry.

< /p >

< p >, there are many opinions about the future of the business model.

Some have a wait-and-see attitude, but more praise is given to them.

In fact, the multi brand collection store has become one of the retail formats of a href= "http://sjfzxm.com/news/index_s.asp" > four or five /a years ago.

However, its leading parties are dominated by large shopping centers and independent third party shopping malls.

Like the HOTTO international brand water life theme pavilion, the multi brand and multi category collection shop dominated by brand is the first in the water and clothing industry.

< /p >

< p style= "text-align: center" > < img border= "0" alt= "" align= "center" style= "" width: ";

< p > < strong > days: the inevitable outcome of the current situation. The HOTTO mode is the main trend of the future retailing < /strong > /p >

< p > at present, facing the impact of the global economic growth and the "a href=" http://sjfzxm.com/news/index_s.asp "electricity supplier < /a" industry, the retail industry under the line is facing unprecedented impact.

However, this situation is the crisis of most brands, but also the spring of some forward-looking strategic thinking brands.

Every crisis is always a combination of opportunities and challenges.

< /p >

< p > Introduction to professionals in the retail field. Basically, the retail situation of all industries is more or less affected by the macroeconomic environment and online sales.

However, this is not only a signal of "wolf coming".

As the saying goes: Heroes in troubled times.

Behind the various appearances of the market, there is another brand new business mode -- the multi brand multi product one-stop retail mode in the market segmentation field, and the typical representative of this model is HOTTO international brand water life theme pavilion.

< /p >

It is understood that at present, HOTTO has integrated the world's top wave leisure brands, Quik silver and ROXY, the world's top swimsuit brand SPEEDO, ARENA, the world's top fashion swimsuit products FAFA, HOSA, the high-end brand of international swimming goggles, SABLE, and the world's top brands such as the world's top brands, such as water, life, casual wear, fashion swimsuit, swimming trunks and beach pants, swimsuit accessories, water life accessories and other multi category products, which can satisfy consumers' multi price ladder shopping needs, and realize the good sales system of the four seasons normal sales in spring, summer, autumn and winter, and create a new retail mode of water life market segmentation. < p

HOTTO is not only a retail platform, but also a win-win platform for domestic distributors and strong international brands, as well as an international brand platform for China's large-scale market coverage.

< /p >

[P] recently, the International Joint Summit of HOSA international -HOSA/HOTTO/ water cube 2014F/W new product was held in HOSA, Xiamen.

At the event, the major global strategic cooperative brands of the HOTTO international brand water life theme pavilion jointly organized a huge water life fashion show, which has attracted wide attention in the industry. The HOTTO hall has brought together the major international brand products. Many of the products are displayed in an orderly, prominent and colorful fashion. The innovative retail mode of multi brand and multi category has been presented very intuitively in the HOTTO water living hall.

< /p >

< p style= "text-align: center" > < img border= "0" alt= "" align= "center" width= "520" height= "362" width= "" / "" > "

< p > strong > geographical location: China's retail industry is diversified, fragmented, and aggregated < /strong > /p >

< p > any business mode has certain limitations of time and regional characteristics.

The current Chinese market is a basically mature business environment.

This is mainly manifested in the emergence of mature urban business circles, consumer ideas and lifestyle changes.

< /p >

< p > "the maturity of the whole Chinese market has been increasing. However, due to regional differences, the imbalance has also become increasingly apparent.

Therefore, in the site selection of theme pavilions, we will deploy the market strategy of the second tier cities with the precision of the first tier cities.

HOTTO, director of the international brand water life theme pavilion, pointed out that China is currently one of the largest commercial potentials in the world.

We have conducted comprehensive and careful market research in major business circles of major cities across the country, with a view to grasping the latest market information and conducting the layout of the national market.

< /p >

< p > at present, the flagship store of HOTTO international brand water life theme pavilion has opened successfully in Xiamen.

And flagship stores such as Shanghai and Beijing are also in full swing. They will show a beautiful appearance in the retail area of water supplies.

< /p >

< p style= "text-align: center" > < img border= "0" alt= "" align= "center" style= "" width: ";

< p > < strong > people and resources -- highly integrated and shared, and win win has become the theme of the times < /strong > /p >

< p > a drop of water will not dry up only in the sea. This very simple truth is not only the criterion of people's work and life, but also applies to the current business environment.

If the traditional retail stores, counters and special hall retail models of different brands are scattered among the springs all over the mountains, the HOTTO international brand water life theme pavilion is more like a big river that converge eight party water sources.

{page_break} < /p >

In a healthy and benign business environment, the competition among peers is not only checks and balances, but also complements each other, achieving a win-win situation in P.

In order to promote healthy competition among peers, Sun Weimin has put forward the principle of "three wants and three not": "facing the competition in front of us: fighting and fighting, not fighting; facing the long term competition: we must be aggressive, do not conspire; face external competition: we must be partners, not alliances."

In the process of integrating brand resources, the HOTTO international brand water life theme pavilion has strong channel control capabilities and strong capital and resources advantages, which is an incomparable advantage of other brands in the industry.

At the same time, it also embodies the unique brand competitiveness of HOTTO international brand water life theme pavilion, multi brand collection.

< /p >

< p > according to the introduction, the HOTTO international brand water life theme pavilion is built as a commercial platform for "sharing channels, sharing resources and win win market". HOTTO, as the operator of this business platform, will establish a fair, just and reasonable mechanism for sharing interests, so as to achieve a healthy, continuous win-win situation among distributors, distributors and suppliers.

Therefore, whether it is a joint brand or HOTTO's own agent is very supportive of the implementation of this model.

< /p >

< p style= "text-align: center" > < img border= "0" alt= "" align= "center" width= "511" height= "398" width= "" / "" > "

< p > "maybe some people will think that we simply sell all brands in one store.

In fact, from the perspective of the market, we hope to achieve a 1+1>2's terminal effect through the integration of different cultures, such as different design concepts, product styles, brand culture and market positioning.

This is also the best profit model for the current brand store. "

The main person in charge of HOTTO international brand water life theme pavilion said: "therefore, at present, the implementation of our business model is still in the stage of the seller's market. As a leader, we have a more active voice.

In order to be able to pursue the brand's richness and overall quality in the theme museum, we have strict standards for brand selection and products.

This is responsible for the performance of the market, consumers and every cause or partner. "

< /p >

< p style= "text-align: left" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201404/29/20140429033728_sj.JPG "/" < > > "