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Seven Aspects Of Store Display Need To Be Grasped

2014/5/4 8:24:00 30

OverallDisplayShop Skills

< p > < strong > 1. Understand season a href= < //m.pmae.cn/news/index_c.asp > inventory < /a > quantity of garments and reduction plan < /strong > /p >


< p > product inventory can be divided into two categories, one is better selling stock, and the other is bad selling stock.

There is no need to worry about selling stocks. The key lies in slow-moving stocks.

How to reassemble these poorly designed styles with the new season's goods and drive the sales of unsalable stocks is a must for the display designers.

Mr. Chen has the responsibility to reduce inventory < /p > through his two exhibition collocation and portfolio design.


< p > < strong > two, to understand the designer's overall design plan for the new season product < /strong > /p >


< p > > a href= "//m.pmae.cn/news/index_c.asp" > home textile products < /a > designers are not waiting while they are doing the new season product design. They should keep abreast of the designer's ideas and progress at the same time. At the same time, start a new season terminal display plan.

< /p >


< p > < strong > three, to understand the fabric ordering and production schedule of the new season < /strong > < /p >


There are usually many kinds of fabric orders in the season of "P > brand. Sometimes there are more than 100 kinds of fabrics. Besides, the composition of fabrics, the quantity of orders, the arrival date, the design direction of fabrics are all the information that must be mastered by < a href=" //m.pmae.cn/news/index_c.asp "> Exhibition Division < /a >.

It is impossible for the brain alone to memorize all this information, and it can not be completely distinguished by colors, patterns, etc..

With this information, the fabric market and the layout and conception of shops will come into being.

< /p >


< p > < strong > four, understand the new listing plan, carry out integration of color system < /strong > < /p >


< p > in the process of exhibition planning, there is a very important procedure, that is, to integrate color system with hundreds of fabrics.

Is the designer not having a color scheme when he designs the product? Yes, the designer will have a set of color schemes when he designs, but there is only one set.

< /p >


< p > < strong > five, understand the company's annual market development plan < /strong > < /p >


< p > to understand the company's annual market development plan, we should understand the following aspects: increase the number of shops; expand the number of single stores; increase the growth rate of single stores; discount promotion, gift giving, VIP customer management plan; regional orientation plan; price adjustment plan; advertising and media publicity plan; last year's quarterly data.

< /p >


< p > < strong > six, collecting brand information < /strong > /p >


< p > brand information includes shop layout layout, elevation, real photos, props classification statistics (model, exhibition rack, freight bar, suppliers and responsible departments, etc.).

With the development of the brand, the number of shops is increasing, the layout of the shops will be changed, and the display appliances such as props and models are constantly being adjusted. The information of Chen's teacher should also be constantly updated, because these props are an important tool for Chen Li to interpret the designer's dream in the terminal.

< /p >


< p > < strong > seven, understand fashion information > /strong > /p >


< p > the color of home textiles nowadays may not necessarily be designed by the designer. It is not necessarily initiated by a country with a traditional culture of household textiles. Instead, a collection of one or two smart marketing departments can make a brand become a popular brand and create a popular fashion.

< /p >

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