< p > in recent years, the import and export trade of clothing and apparel in ZOJE has been active. From 2005 to 2012, China's clothing exports to Czech almost doubled.

In the past few years, despite competition from Bangladesh and Turkey, China is still the largest source of imported clothing in Czech.

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In 2013, the total value of garments imported from China in Czech was about 650 million US dollars, accounting for nearly 40% of the total value of its clothing imports. Most of the imported products were knitted sweaters and footwear.

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< p > although China's garment industry exports to Czech has been increasing, most of its products are mainly OEM, and China's own brands are few.

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< p > related suggestions: < /p >

< p > < strong > (1) actively promote the internationalization of China's independent textile and garment brands in the < a href= "//m.pmae.cn/news/index_c.asp" > Czech market < /a >.

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< p > influenced by the consumption habits of Czech people, the limitation of ZOJE culture exchange and the low recognition of Chinese brands, many Chinese products are still good at quality, but still have to sell in Czech by means of OEM.

Although OEM is an effective way for enterprises to expand their exports in the expanding period, in the long run, the lack of private brands directly affects the added value of export products, and at the same time, it also loses the opportunity for local consumers to recognize Chinese brands, which is not conducive to the internationalization of enterprises.

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< p > > therefore, it is recommended that enterprises with strong a href= "//m.pmae.cn/news/index_c.asp" > textile and apparel > /a > enterprises should formulate long-term and long-term brand strategies, learn the management and marketing methods of "a href=" //m.pmae.cn/news/index_c.asp "international apparel brand" /a ", and gradually enhance the level of international operation of their own brands; suggest that the relevant chamber of commerce should strengthen industry guidance, encourage and guide enterprises to develop their own brands, promote the development of high-quality national brands to the world; suggest relevant government departments to introduce corresponding policy supporting measures, and actively promote the international exchanges and cooperation between design talents, technical personnel and marketing personnel, and support the apparel enterprises with high-quality independent brands on policies and funds.

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< p > < strong > (two) on the basis of complementary advantages and win-win cooperation, we explore ZOJE's effective cooperation in the field of textile and clothing.

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< p > a report from the German Textile Association points out that the demand for nanofibers in the international market is increasing at an annual rate of 33%.

In recent years, Czech has been leading the research in the field of nanotechnology. Some scientific research institutions have worked with local powerful enterprises to build a large-scale production line of nanofibers.

The enterprises that are strong in China and want to develop high-tech textile products can consider introducing relevant technologies in Czech into China.

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