< p > foreword: mainly refers to simple market background analysis, market dynamics and so on.

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< p > promotion time: generally it is arranged before a specific holiday day, mainly considering the factors such as weekend and holiday length, etc., and according to the size of promotion expenses, the cycle of activities is arranged flexibly.

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< p > > a href= "//m.pmae.cn/news/index_c.asp" > promotion place < /a >: terminal business's own terminal store < /p >

< p > promotion Objective: to do things must always have a goal. < a href= "//m.pmae.cn/news/index_c.asp" > promotion > /a > is definitely an expected purpose. What kind of results does terminal promotional activities want to achieve in order to increase sales or to curb competitors? This is the time when making plans.

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< p > promotion theme: the theme is the key and core to be expressed in < a href= "//m.pmae.cn/news/index_c.asp" > promotional activities < /a >, so that promotional activities can be effectively spread. The theme should be concise and concise, which can effectively attract consumers and facilitate publicity.

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< p > promotion content: This is the core part of promotion. What is the specific content of this promotion activity and what method is adopted? It must be clearly described in the plan.

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< p > implementation steps: for example, the display methods of gifts, promotion of POP display methods, etc., in detail, you can also create a calendar, arrange the production cycle of gifts, etc., so as to promote sales activities in a timely manner.

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< p > related links: < /p >

Less than P, bundled sales are no longer new to consumers, but are mostly found in some daily necessities and food sales.

However, recently, reporters found some shopping malls in Binhai, some clothing businesses began to use bundled sales mode.

A child's hat can be awarded to a brand children's wear store in a shopping mall for 400 yuan.

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< p > salesperson introduction, the sales price of the gift hat is about 100 yuan, compared with the clothing, the sales situation is general.

As a gift, many old customers are very fond of it.

Such a complimentary price is the same as that of full voucher, but not only can it match the clothing, but also meets the needs of many customers who have long been looking at these small commodities but are not yet ready for the price.

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At the same time, at the same time, the other high-end women's clothing store in the mall did not offer any discount activities before the P gave the same brand of home clothes after the consumer consumed the full amount.

It is understood that household clothing is also a sales business of the brand, and its good quality is very popular with consumers.

But because of business development this year, home clothes sales are gradually dropping out.

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< p > for this reason, a person who has been engaged in shopping mall management for many years said that at present, consumers are somewhat indifferent to the overall activities of the shopping mall. The sale of clothing matching has certain attraction for consumers, stimulating consumption in the off-season of marketing, and selling goods that are not popular but welcomed by consumers as a gift, to a certain extent, digesting the stock of merchants, and achieving a win-win situation for businesses and consumers.

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