< p > > the world's < a target= "_blank" href= "http://m.pmae.cn/" > clothing < /a > a target= "_blank" href= "_blank" > shoes "< > hat net" Xiaobian "to introduce the real leather logo implementation 20th anniversary: review the development and change of the real leather logo. < /p >
< p > 1994, in order to standardize the industry and promote the implementation of the brand strategy of < a target= "_blank" href= "http://m.pmae.cn/" > leather < /a >, the China Leather Association registered the trademark "genuine leather logo" at the State Administration for Industry and commerce. In the past 20 years, the leather industry has developed rapidly, and has achieved remarkable achievements worldwide. The leather logo, as the industry's guide mark (landmark store), has witnessed the sunshine and wind and rain of the leather industry in the past 20 years. In 2014, the annual convention and fashion summit of dermis logo opened the curtain of the 20th anniversary series of genuine leather signs. On this occasion, we reviewed the development and changes of the dermis logo in 20 years. < /p >
< p > < strong > 1. Standardize management and win trust < /strong > < /p >
< p > at the beginning of the implementation of the dermis logo, the China Leather Association attached importance to its standardized management and highlighted its advanced nature. To this end, the China Leather Association has formulated the rules and regulations of the "leather label regulations", "leather label product specification", "the management of leather signs" and other regulations and regulations, strictly stipulates and strengthens the requirements for the production enterprises and the hanging label products, and conducts annual inspection of the hanging label enterprises every year. The qualification of the hanging label enterprises is reconfirmed every three years, and sampling inspection is carried out regularly. Throughout the management process, the real leather logo has always adhered to strict quality standards and product specifications, carried out all-round dynamic assessment, eliminated lifelong enterprises, eliminated unqualified enterprises, and continuously raised the rigid requirements for the products of the leather label enterprises according to market demands, thus maintaining the status of the real leather label enterprises in the industry, and further improving the market competitiveness of the leather label products. < /p >
< p > since 2000, the China Leather Association has gone to the shopping mall and market to carry out on-site consultation activities in order to enhance consumer awareness of the genuine leather signs and promote the leather logo. Since then, the dermis logo has carried out related activities every year to strengthen the docking of the dermis logo and the market. < /p >
< p > 2005, according to the needs of the new situation, the dermis logo incorporates the fresh elements such as "environmental protection, integrity (integrity stores), quality and fashion" into the connotation, and interprets the "real leather logo" in higher requirements and deeper levels. (1) the product is not only made of natural leather, but also requires environmental protection and pollution-free. (2) the product is a high-quality product, and it also requires its production process to conscientiously fulfill its social responsibilities and conform to the concept of circular economy; (3) not only requires the product to have good after-sales service, but also requires the company to establish a perfect after-sales service system, and its goal should be the integrity of consumers. < /p >
< p > with the progress of society and the improvement of people's sense of social responsibility, and the implementation of the new labor contract law in 2008, the real leather logo also put forward higher requirements for its products. The China Leather Association quantifies the elements of corporate social responsibility, honesty and environmental protection into relevant provisions, and takes them into the evaluation index of leather marks, annual inspection and recommended indicators of brand names, so as to ensure that the excellent group of genuine leather signs keeps pace with the times and keeps their progressiveness. < /p >
< p > < strong > two, national brand blossom everywhere < /strong > < /p >
In the late 1990s, after more than 10 years of reform and opening up, China's leather industry has made great leaps and bounds, and has become a big leather country. But the following problems have also been gradually highlighted. The sales market is full of fake and shoddy products, and consumers' interests can not be guaranteed, which will cause great resistance to the sustainable development of the leather industry. P To this end, the China Leather Association held a press conference in 1994 and launched the trademark "genuine leather logo" to safeguard consumers' interests. The timely launching of the dermis logo has been supported by major enterprises across the country. Many enterprises have begun to pay attention to product quality and brand names, and have joined the ranks of dermal markers. At the "leather logo" press conference, the 43 products were certified to be the first batch of genuine leather label brands. < /p >
< p > 1996, the dermis marks started the work of sorting the leather mark enterprises every two years (changed to three years in 2006), recommended the products and awarded the honorary title. In order to ensure that the recommendation is scientific, fair and open, we should adhere to the "three no principles" in the recommendation work, that is, no registration, no charge and no lifelong system. In 2006, the title of "China fur label" was added. In 2009, bags were included in the "genuine leather logo" brand. In 2012, children's shoes were included in the "genuine leather logo" brand. < /p >
< p > with the continuous standardization and perfection of the dermis logo, more and more excellent enterprises begin to join the team of dermal markers. Over the past 20 years, 500 brands including leather shoes, leather garments, fur garments and bags have been joined in the real leather label team through the brand logo of genuine leather signs and genuine leather labels. Among them, BELLE, Kangnai, AOKANG (AOKANG store), snow leopard, Chuang-tzu, Zhonghui, Ying Da, Bao Lan and Hong Gu are among the pioneers of the industry, and are familiar with and recognized by consumers. < /p >
< p > < strong > three. The product exhibition is well known internationally. < /strong > /p >
< p > 1995, in order to publicize the genuine leather logo and recommend the real leather label products to consumers, the China Leather Association founded the "China dermis logo product exhibition", and a total of 97 enterprises from 23 provinces, municipalities and autonomous regions participated in the exhibition. The exhibition will be held once a year. As the exhibition became more and more mature, the name of the exhibition was renamed the China International Footwear Exhibition in 2003. < /p >
< p > 2013, China International Leather Exhibition, China International Footwear Exhibition and China International luggage, leather and garment and < a target= "_blank" href= "http://m.pmae.cn/" > dress /a exhibition exhibition area will be 92 thousand square meters, attracting more than 1400 exhibitors from 35 countries and regions in the world, 24233 buyers, and become the first international event of Chinese leather industry. < /p >
< p > < strong > four, authoritative design is coming to prominence < /strong > /p >
< p > 1997, the dermis logo started the "leather logo Cup" China leather products design competition, which has gone through 17 years. In the past 17 years, the "leather logo Cup" China leather products design competition has been expanding, covering leather clothing, fur clothing, shoes and bags. The number of competitors has increased year by year, and the industry has been more and more influential. Among them, the award-winning works of the footwear design competition have won international competitions awards. < /p >
< p > leather products competition has played an imperceptible role in promoting the design and development of the industry. Some famous enterprises have made great progress in product design by participating in the competition. Through 17 years of efforts, the "leather logo Cup" China leather products design competition has gradually become the most authoritative professional competition in the industry, which has set up a platform for the industry to introduce outstanding design talents, and has established a platform for school enterprise communication, and promoted the upgrading of the design level of leather products industry in China. < /p >
< p > < strong > five, close to ecology and keeping pace with the times < /strong > < /p >
< p > 1997, in order to make China's tanning and fur industry docking with the international market, the China Leather Association started the preparatory work of "genuine leather logo eco leather". Through discussions in the industry, we collected and collated the dynamic and large numbers of data at home and abroad. Finally, we formulated the "leather label ecological leather implementation details" and "leather logo eco leather product specification". < /p >
< p > after seven years of research and preparation, the Leather Association of China formally launched the leather logo eco leather in 2003, extending the concept of leather logo to the leather material of leather products. The specification and detailed rules foresight to limit the content of four chemicals in azo dye, six valent chromium, formaldehyde and pentachlorophenol in leather, and the sewage treatment of enterprises must meet the requirements of local sewage discharge, otherwise, one vote will be rejected. < /p >
< p > with the increasing demand for environmental protection in the society, the leather logo enterprise launched the "environmental protection, the use of ecological leather and enhance the national brand" in 2012. In 2013, the leather label and ecological leather cooperation alliance was established to strengthen cooperation between the upstream and downstream brand enterprises, accelerate the brand building of leather industry, and promote the overall transformation and upgrading of the industry. < /p >
< p > < strong > six, international crossing the world, < /strong > /p >
< p > in order to promote the internationalization of the dermis logo, the registration of dermis marks started at the beginning of its international registration. It has registered internationally in 18 countries and regions in Czech, Egypt, France, Germany, Hungary, Italy, Kazakhstan, Russia, Spain, Portugal, Romania, Poland, Finland, the United Kingdom, the United States, Vietnam, South Africa and India. At the beginning of 2007, "a href=" //m.pmae.cn/news/index_s.asp "> genuine leather logo < /a > was officially launched, making the real leather logo formally integrated with the international market. The trumpet marks of the real leather mark certification mark to the international market began to blow. < /p >