Every franchised store, the first day. Opening activities All of them should strive to be innovative and unique, with a view to reducing dilution and similarity. The opening activities should be featured, and we should be good at combining social events occurring in the time period of opening stores. This is the fundamental solution to the insipid and avoiding appearance of opening activities.

In addition to borrowing the lifestyle trend, we can also borrow the important social events such as weather, geography, politics and economy, social concerns, public attention, national customs and allusions, social celebrities or authoritative organizations. But if we want to borrow it naturally and properly, the public will not be prepared to resist it so as to achieve the goal of "fake things".

　　 Learn to speak in business.

　　 Exclusive shop The purpose of holding a business activity is to enable more consumers to recognize the products of franchised stores or enterprises so as to achieve the goal of expanding social influence. Therefore, activities on the day of opening must seize the psychology of consumers and be interesting so as to attract attention and influence. Although consumers have the psychology of paying attention to novelty, a lot of stores are opening up one after another, and they are constantly changing their ways.

How to arouse the consumers' attention and interest in the activities of franchised stores is not only a difficult problem in the planning of franchised stores' activities, but also the stores must have a correct understanding of the impact of attracting attention, and reputation and reputation should not be ignored. For example, many franchised stores have consciously turned their business activities into a public welfare perspective, charitable cause, and made the proceeds from the opening day as "good money", which seems more appropriate.

　　 Take different forms Sales promotion

This form is the most common and most widely used by businesses, such as half price concessions, shopping awards, cash gifts and company leaders or signature of celebrities. It is worth learning that a service brand will be displayed on the opening day.

For example, many electric appliance stores in the open shop, as the main demand point in the "opening up service" in the opening activities, the owners of the franchised stores have indicated that customers who purchase electrical appliances in the shop opening activities can enjoy free parking service in the designated parking lot.

In view of the delay of delivery and installation of air conditioners in past home appliance stores due to busy business, the electrical appliance store has promised that the stores have organized adequate delivery and installation teams, and will insist on buying instant delivery, that is, buying and selling, so that consumers can enjoy quality service at the first time.