< p > promotion is not carried out for promotion, it also bears the task of < a href= "//m.pmae.cn/news/index_c.asp" > brand building < /a >.

Sales promotion must have a theme, which is the soul of the whole promotional activities, aiming at improving brand reputation.

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< p > from the target < a href= "//m.pmae.cn/news/index_c.asp > > consumer < /a >, the theme of the most incitement promotion activities is excavated. This theme is the core of the whole promotional activities, integrating various marketing elements, forming an interactive atmosphere between the terminal and consumers, maximizing the psychological distance between consumers and products and enterprises, attracting a steady number of loyal consumer groups, thus promoting the sustained growth of product sales performance.

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< p > promotion theme should be considered from a time period. At this time, different themes can be designed, but there must be a link between each theme. The theme of the whole activity comes from one line to another, forming a shocking effect of brand influence.

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< p > > a href= "//m.pmae.cn/news/index_c.asp" > promotional activities < /a > the theme should be consistent with product brand appeal and positioning. Avoid the confusion or even confusion of the target consumers. We must decide on the overall brand strategy objective of the company; promotion campaign theme is the key to impress consumers.

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< p > must be close to the interests of the target consumers, is the focus of their concern, not to the boss; promotional theme should be concise, outstanding, creative, and catchy, reflecting the core idea of promotional activities; promotion theme should also make full use of the current hot spots, such as Spring Festival, mother's day, Olympic Games and so on, must have certain news value, to a certain extent, can arouse the attention of the public opinion.

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There are mainly three types of promotional activities: P, sales promotion with products as theme, promotional activities with seasonal characteristics as themes, and promotion activities combined with specific holidays.

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< p > the need to clarify the theme promotional activities is not simply a form of activities such as buying gifts, special offers, road shows, but rather around a series of themes, the soul of this activity to reflect the brand's appeal and positioning, and the interests of consumers.

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