< p > affected by the rising cost of labor, the profits of China's shoe making enterprises have dropped sharply, and shoe enterprises have generally realized that pformation and upgrading can get out of the low profit.

Pay attention to brand research and development, improve product prices, China's shoe enterprises are moving from the low end to the high-end.

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< p > < strong > processing link pferring Southeast Asia < /strong > /p >

< p > high production cost has made shoe manufacturers feel under great pressure. In order to save labor costs, many shoemaking enterprises have pferred processing links to areas where labor costs are low.

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< p > it is understood that Huajian group, the largest female shoe manufacturer in China, has been trying to expand its domestic market in recent years. However, after tens of millions of dollars invested by the group, it failed to cross the gap from manufacturing to domestic sales. Now it is still exporting to the foundry industry. At present, the company is pferring large-scale production lines to Jiangxi and Africa to reduce manufacturing costs.

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< p > Wang Shengpei, President of Dongguan leather and footwear industry association, said that many shoe companies are pferring the processing links. Dongguan's shoe enterprises have shifted to northern Guangdong, Shaoguan and other places, and also moved to areas such as Hunan, Sichuan, Jiangxi and other traditional migrant workers. On the other hand, shoe companies have also targeted Southeast Asian countries such as Vietnam and Kampuchea. According to incomplete statistics from the Asian Footwear Association, there are more than 40 Chinese shoe making enterprises, more than 50% of them are Hong Kong and Taiwan funded enterprises, many of them are Taiwanese enterprises that migrate from Dongguan.

"Transferring processing links to Southeast Asia can reduce the production cost of enterprises by half."

The head of a shoemaking enterprise in Guangdong said that because of the cheap labor and preferential tax policies in Southeast Asia, the pfer of processing links to Southeast Asian production by domestic shoe companies is an effective way to reduce production costs.

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< p > < strong > only by brand can we raise the selling price < /strong > < /p >

< p > "no brand, the price of products can not be sold, and the promotion of prices can only rely on brand building."

Yuan Wenxin, chairman of Zhejiang Bi Ke sporting goods Co., Ltd., regrets that in 2010, Mr. Bi Ke learned the management knowledge of R & D and production in the process of OEM production.

Bi Ke sports and China leather shoes Association have established the Bi Ke Industrial Research Institute, specializing in the development of new products.

"My three R & D teams are in Fujian, Guangdong and Wenling.

"The R & D team is very sensitive, what the market needs, what is popular this year, and where the products are defective. This information is passed to the factory for the first time by the R & D team in the first place, which identifies the market positioning of the product."

Yuan Wenxin said.

At present, it has already owned many brands, such as chick sports children's shoes, strong Jin Gang men shoes, Wand Princess fashion girl shoes, and so on.

"Our enterprises attach great importance to brand development and face the high-end market."

The director of Shantou Zhong Yuan Trading Co., Ltd. said that the company has a strong development team, starting from fashion, comfort and innovation, and constantly introducing new varieties to meet the needs of customers from all walks of life.

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< p > < strong > shoe material pays attention to high quality < /strong > < /p >

< p > Liu Guomin, vice president of Dongguan shoe materials industry association, once said that from the development direction, Dongguan shoes materials are gradually moving towards high-end.

It is understood that the difference in the quality of leather is reflected in the price, the same is cowhide, low end of less than 15 yuan per foot, high-end leather every foot wholesale price of 25~30 yuan.

The quality requirements of customers are upgraded, and the quality standards of products such as European and American export destinations have been improved.

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< p > industry insiders say that the footwear industry is at a high end and is closely related to high-end materials, new processes and new designs.

With the upgrading of manufacturing to high-end customization and lean production, the demand for high-end machinery and equipment is also growing.

In 2013, the consumption of high-end machine tools in China has increased a lot, and has become a major trend.

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