It is understood that at the 115th Canton Fair, the traditional European and American markets were depressed, and many foreign trade enterprises began to abandon their old ideas and seek new business opportunities in Africa, South America, the Middle East and other countries and regions. For export enterprises, global layout can enable enterprises to avoid risks brought by a single market downturn and enhance overall efficiency. At the same time, enterprises have noticed that only differentiated management is the way to survive for a long time.

"Any enterprise wants to establish a strong export advantage, must have a global view, and have a real sense of globalization." During the two session of the 115th Canton Fair, a manager of a kitchen utensil export company gave a lot of thoughts to exhibitors.

Global layout means that enterprises have broader vision and more complete product categories, while helping to avoid the risks brought by the single market downturn and maximize the overall benefits. In addition to the traditional European and American markets, Africa, South America and the Middle East market are becoming the new highlights of enterprise development.

　　 New layout must look global for business opportunities

"In recent years, frequent crises in the US and Europe have reminded us that we should not limit our vision to a single market." At the 115th Canton Fair, Xu Junqi, chairman of Hunan Hualian ceramic Limited by Share Ltd, told the International Business Daily reporter.

According to Xu Junqi, the export share of these new markets in Africa, South America and Oceania accounts for about 40%. And the proportion of these emerging markets in total exports is increasing year by year. "The average annual growth rate for exports to Africa and South America has reached 20%, far exceeding the growth rate of 5% in the European and American markets." Xu Junqi said.

"Increasing the strength of new market development is the result of reflection after the impact of the economic crisis in the US and Europe." Xu Junqi said. According to the introduction, since 2011, Hualian has selected new business teams dedicated to these "new markets" to implement a new incentive mechanism, so that business personnel can concentrate all their efforts on acquiring the consumption demand of these markets, and develop innovative products in the form, pattern and color.

"Targeted efforts must be felt by customers. Our sincere service attitude has greatly enhanced the confidence of customers in these markets. We should know that the scale of Africa, South America and other markets is not small. If we can catch up with their economic development, we believe there is unlimited potential for trade growth. Xu Junqi said.

　 New market differentiated management is the key.

"Production in Qixian, Shanxi Spin There are many enterprises of products, if we do not have the key points, blindly competing for homogenization, whose profits can not be guaranteed, so we must do differential management. Relevant personages said.

Differentiation means to work harder under the chosen site. We should always pay attention to the changes in the Middle East market, and the professional exhibitions in Dubai and other places have never fallen behind. It can be said that we all know what our customers want.

Guo Jianzhou, general manager of Xiamen Xin Wuzhou group, has also tasted the sweetness of developing the Middle East market. On the fifth floor of Xin Wuzhou, three customers from Iran and Egypt made Guo Jianzhou busy scoring.

"We bought 30 containers of goods every year in 2010 and 2011, and then the Iran currency depreciated too much, so we had to buy a little less. After all, products like Arabia with obvious characteristics can be easily selected from numerous suppliers. A Iran client from Guo said.