< p > in recent years, < a target= "_blank" href= "http://m.pmae.cn/" > textile < /a > a target= "_blank" href= "_blank" > clothing > < > > enterprises are facing increasing cost pressures and increasing market competition. How to make efforts to enhance R & D design innovation ability, enhance the added value of enterprise products, increase the core competitiveness of enterprises, and promote the transformation and upgrading of the industry is imminent. < /p >
< p > to enhance enterprise design and R & D capability, we need to attach great importance to and solve relevant problems in the industry. < /p >
< p > first, the sense of enterprise operator's concept is still not in place. Many business operators often rely on low technology content, low added value, low price of products, relying on order OEM processing and rapid expansion of scale development. Secondly, the upstream and downstream industry industry chain cooperation is not close enough. Upstream design links, mid stream fabric processing links, and downstream brand building marketing links often fail to work closely with each other and exchange necessary information in a timely manner, which limits the enhancement of product design, R & D and innovation capabilities. Thirdly, the role of industry university research cooperation alliance has not been brought into full play. At present, the technical alliance of textile industry has not yet formed a mechanism of close cooperation and synergy innovation in production, teaching and research, and the role of industry university research cooperation alliance in helping enterprises to enhance their design and research and development capabilities has not been fully excavated. Finally, the system of intellectual property protection is absent. Because China's intellectual property protection system has lagged behind the needs of economic development for a long time, the phenomenon of imitation and plagiarism in the industry is serious, so that spinning enterprises that invest a lot of money in innovative research and development are often not able to get the proceeds they want, thereby combating innovative enterprises' confidence in R & D investment. < /p >
< p > to speed up the transformation and upgrading of the industry and enhance the innovation capability of product design, R & D, we must pinpoint the entry point. < /p >
< p > first, we should train a number of leading talents in technological innovation enterprises. Relying on domestic and foreign high-level universities and related training institutions, through joint training courses with universities or well-known business schools, we select a number of textile operators with good growth and design, research and development ability, and carry out regular high-level training, while enhancing mutual learning and communication among enterprises. < /p >
< p > 2, it is necessary to study and establish a design and R & D mode of close cooperation between the upstream and downstream industries chain. Combining design and research links, production links and marketing closely, we need to have a reasonable division of labor, and strengthen mutual cooperation. We will fully link up < a target= "_blank" href= "http://m.pmae.cn/" > designer /a, engineer and high level enterprise marketing management team, effectively integrate and timely communicate and exchange information with each other, so as to rapidly enhance the innovation level of product design, research and development. < /p >
< p > Third, we must speed up the construction of a number of excellent industry university research cooperation alliance pilot projects. Making full use of information technology such as cloud computing and scale customization, we can integrate large amounts of resources effectively, and achieve rapid response to the downstream market by R & D design innovation through the highly sharing of social resources. < /p >
Fourth, it is necessary to integrate fashionable culture and healthy technology elements into < a href= "http://m.pmae.cn/news/index_c.asp" > textile > /a > R & D design of clothing products. "P" We should fully excavate the non-material culture and modern fashion elements of textile and clothing, and turn the textile and clothing from the original warm keeping and cold keeping function to fashion culture and healthy technology elements, so as to guide the upgrading of the industry's design and research and innovation ability, and then create a number of state-level excellent textile and garment culture industry parks, so as to achieve the win-win development of enterprise brand, regional brand and industry brand. < /p >
< p > fifth, strengthen the protection of intellectual property rights in the industry. It is suggested to strengthen the coordination and docking between industrial and commercial sectors, strengthen supervision over retail enterprises, crack down on counterfeit counterfeit products, enforce law enforcement in intellectual property protection, and standardize quality supervision and law enforcement in market supervision, quality inspection, trademark protection, etc. < /p >