With the pace of modern life getting faster and faster, some new social media tools quickly fill up many fragmented time. On the bus, subway and shops, people are always using smart phones or tablet computers to brush micro-blog and play WeChat. People are used to getting information on the Internet. This phenomenon makes many businessmen see business opportunities and start promoting their brands in micro-blog, WeChat and other media to expand their brand influence, which is what people call micro marketing. hardware WeChat enterprise Marketing Also need to pay attention to the content of the form of expression, such as finding the right points to transfer the contents of the burst points, slot points or pain points.

　　 Burst point

The exploding point is interesting. In WeChat, people usually pay attention to jokes, social events, public interest and so on. However, interesting segments can trigger users' initiative to share. These segments are interesting to activate users' sharing genes. Besides, it is indispensable for making exploding points. Dry goods are needed.

　　 Drawback

Trough point is the key point of Tucao, let users excited, and willing to comment, share the key points. The slot points are closely integrated with the burst points. The slot points are more focused on controlling user emotions, understanding user preferences, and contacting users, testing and RECONTACTING them. In a wooden door marketing content, there are multiple exploding points, such as hot events or user stories. However, for certain groups of people, the slot points are different, just as some people are very excited about the price, and tell him about the innovation of the function of the product for a long time.

　　 Pain spot

Pain points are touching, touching, moving users or Customer Let it be the key point of action. How to poke pain in the middle? In front of the explosion point, slot point is more to promote sharing, and pain points accurately grasp the accuracy can quickly form consumer behavior, such as a female entrepreneur asked the insurance salesperson, "do not buy insurance will die?" sales staff replied: "people do not buy insurance will not die, but if they die, they will die very badly." Of course, it's not that you die hard, but those who depend on you will be miserable. Because what you are after you die is nothing, but the living people are all hardships. Insurance is the only way to ensure maximum protection for them. Nothing can replace it. " These words succeeded in persuading the other party to buy insurance. This is where the pain is buried, and what is the pain point of the female entrepreneurs? It is the people who live will be miserable. It is her care and concern for their relatives. In the micro era, the grasp of pain points will make the marketing content more impacting, and the conversion rate will be greatly enhanced, which is the importance of the content of attack.

WeChat enterprises need to choose the most suitable way for them to enhance their brand influence and improve their sales performance. This mode of micro marketing has more or less affected the wood industry. As for the future development, it depends on whether hardware companies are willing to spend their minds trying.