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Rita Ola First Joined Adidas In Designing Fashion Campaign Series.

2014/5/27 20:52:00 58

Rita OlaAdidasEndorsementSports Series

British singer Rita Ola (Rita Ora) is famous for the first time. Sports brand Adidas (Adidas) has designed and endorsed the latest fashion movement series.



Rita will Adidas We have launched five classic series, including sports shoes, clothes, Loose coat And the value of 30 dollars (about 187 yuan) to 500 U.S. dollars (about 3120 yuan) different accessories.


Adidas Original design director Josefine Aberg said that Rita's personality charm and extrovert personality and outstanding fashion sense were the important reasons for their decision to cooperate.


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A few days ago, the Swedish H&M clothing group announced that it would work with the International Development Agency (Sida) to launch an assistance program for textile workers in Kampuchea and Bangladesh. The project aims to improve the laws and regulations of the local textile industry's employment market, and teach the Swedish model of labor and capital to help them reach collective bargaining agreements with employers.


Project funding will be jointly borne by H&M and the international development agency. The international development agency says it hopes that this project will set up a benchmark for enterprises to participate in international aid work internationally.


A few days ago, Italy luxury Armani (Giorgio Armani) announced the acquisition of its subsidiary brand A|X (Armani Exchange), meaning that the low-end brand of the same name will become a high-end fast fashion. The designer Giorgio Armani gives A|X a brand new position: "the first global fast fashion brand in Italy, and its consumer group is still a young group with" Armani DNA "in its bones. A|X was founded in 1991, and its online sales website was established in the following years. Some people believe that the brand is a pioneer of online retail brand.


According to WWD, Armani has withdrawn its other half stake from Singapore tycoon Ong Beng Seng. Last year, Armani's operating profit increased by 18.2%. "Fast fashion occupies a place in the fashion industry's youthful vitality." "I firmly believe that A|X will become one of the most dynamic brands in the world," Mr. Armani said. At present, Armani has a total of 270 stores worldwide, with about 3000 employees.

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