In the province's textile and garment industry, production and sales growth and decline in the effectiveness of the cold chill, the city's textile and garment industry is "good scenery here." yesterday, duck group in the country's single day sales exceeded 10 million yuan.

And Roundup Clothing Co., Ltd. has just signed a set of prime time advertising contracts with CCTV in November 2009 and December.

The statistics from the comprehensive industry management office of the provincial economic and Trade Commission show that from 1 to November this year, the total value added of the textile and garment industry of the Qingqing city increased by 36.6% and 23.79% respectively.

At the same time, the income is also envious of peers. The total profits and taxes in the first 11 months were 171 million yuan, up 37.18% from the same period last year, including 140 million yuan profit, an increase of 58.73% over the same period last year, and maintained a good momentum of simultaneous growth in production, marketing and efficiency.

A financial storm sweeping the globe has made the province's textile and apparel industry face a severe test. Among the 603 Enterprises above Designated Size in the whole industry, there are 76 loss making enterprises, with a deficit of 12.6%, and the profitability of profitable enterprises has also declined significantly.

When colleagues generally felt the chill of winter, the textile and garment industry of the Communist Youth City outlined the scenery of spring. The "highland effect" of the province's textile and garment industry was emerging for many years.

The construction of independent brand is the cornerstone of building highland.

With the increasingly fierce market competition, the whole industry is facing a big reshuffle, but the brand building of the city is speeding up.

The ten largest original brands in the province are half of the total Qingdao city. Following the "duck and duck", the "roundabout", "deep proud", "big mouth duck" and "Kanghe" have become famous brand products and famous trademarks. The country's 3 state-level clothing brands are now in the pocket of the city.

Differentiation competition is the cornerstone of the brand of the Qingcheng down garment.

The enterprises refined their market positioning, strengthened their design innovation and adjusted their product structure.

The first group of old business duck and duck group to compete with the Bosideng group, which is a big win, launched a top-quality product with a price of more than 1000 yuan in a timely manner. The highest price of a down garment is 4680 yuan, which has promoted the brand's price space as a whole. The market share is ranked third in the country.

"Pride" brand positioning is wage earners, mainly around the age of 30 men and women wear, due to accurate positioning, only this year, a new development of the sale of 40 thousand pieces.

The "roundabout" brand is the two main direction for the fashion crowd and the middle-aged and the elderly. This year, the profit from 1 to November increased by 68.81%.

Yang Jing: editor in charge