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Accelerating Spanformation Of Traditional Retail Trade In "Closing Shop Crisis"

2014/6/1 17:09:00 33

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China Traditional Retail Trade Closing Shop Crisis

Since May, Baisheng group has been closed in two large department stores in Ji'nan, Shandong and Jiangsu Changzhou. In the past two years, Parkson has closed 6 stores in China. WAL-MART has also closed 7 stores in Chongqing, Hangzhou and other places since March. Since last year, Shenyang, such as Yi Shi Dan, Dayang department store, Shanghai light one hundred goods and other entities retail business also appeared shut shop news. 
 according to the statistics of the China National Business Information Center, the retail sales of key large retail businesses in China increased by 9.1% over the same period last year, slowing 1.1 percentage points from the previous year, the lowest since 1999. 
Zheng Liangyu, deputy general manager of Limited by Share Ltd chain group Ginza group, said that at present, the problems of homogenization competition in many department stores, the inaccurate positioning of goods and the inadequate service have become the main reasons for the development of P. At the same time, wages, utilities, and decoration costs are rising, and the profit margins of department stores are decreasing. 
 reporter has learned that Ji'nan Baisheng, which has a total area less than a href= "//m.pmae.cn/news/index_c.asp" and has a business area of less than 40 thousand square meters, is located in high-end brands. However, due to its small body size, "natural insufficiently", the number of large brands in the mall is relatively small, and the supporting formats such as catering, leisure and so on are also lacking in characteristics. There are many shopping centers and large supermarkets nearby, and the market competition is fierce. 
 "in recent years, the rapidly developing e-commerce industry in China has brought another blow to the traditional retail industry." Fang Gang, director of the National Economic Research Institute of China reform foundation, said. 
 in sharp contrast to the weak sales growth of large retail enterprises, data show that the scale of China's online retail spanactions reached 18851 billion yuan in 2013, an increase of 42.8% over the same period last year. "Online shopping is attractive to young people, and has a serious impact on leisure and other categories. Electronic commerce encroach on the survival space of the entity store. Zheng Liangyu said. 
 despite the fact that some traditional stores are becoming electric providers, the "a href=" //m.pmae.cn/news/index_c.asp "> fitting room" /a "and" a href= "//m.pmae.cn/news/index_c.asp" display cabinet /a "have even created worries that the general merchandise industry may be completely replaced by the electricity supplier, but insiders believe that although the impact of the electricity supplier is very strong, the electricity supplier will not burst the traditional retail trade in China. 
 compared with the electricity supplier, the entity department store still has the advantages of brand, experience and so on. At present, many traditional retail enterprises in China have begun to spanform and upgrade to diversify and multi format "shopping centers". 
 good boy (China) Trading Co., Ltd. CEO Gao Cheng pointed out that in the past, the department store industry was a simple selling, and now there have been fundamental changes. Basically, it is a "532" structure consisting of 50% of retail sales, 30% of dining and 20% of entertainment. The purpose is to enhance customer experience. 
 in the face of the rapid development of e-commerce, Chinese traditional retail industry has also accelerated the "double line" integration on the offline line. At present, many physical department stores are trying to cooperate with Internet Co, analyze the customers through big data, do well in precision marketing, and seek to break through the trend of integration on the offline line.