First, give Consumer Collocation guidelines

Clothing collocation should not only convey brand culture, but also provide guidance for consumers. This is the needs of consumers and the needs of brands. The most important part of the rapid formation of collocation is the handling of details, whether it is the position of the model, or the accessories that match the clothing: glasses, watches, scarves, hats, shoes, all kinds of bags. And even other clothing that leads to consumption.

The most direct effect brought by successful collocation is sales. People agree with the brand style when they identify with the brand style, and promote the sales of the band in the sense of identity that has already formed.

Each model shows different status of young men and women, and the position is set at cross stations, each model in its own series. But in matching accessories and color details, men and women wear red as a coordinating element to form the overall collocation effect. Consumers can reproduce directly according to the collocation of models, thus narrowing the distance from consumers and directly promoting consumption.

　　 Two, atmosphere creation, emphasize narration.

It is also necessary to achieve quick matching. Display window To create narrative conflicts, models and models are used to create atmosphere through clothing matching, so that the relationship between models can not be loosened, and the relationship between them should be described in detail, such as the echo of a certain accessory, the connection of a pattern, the setting of the action between models, and the sense of tacit agreement between mould and special.

　　 Three, store display and Clothing collocation

The way of display is closely related to sales. A series of clothing display modes in the subregion provide consumers with the most intuitive collocation effect. The overall style is unified and coordinated, and the large color blocks are randomly distributed to facilitate consumers' choice and promote joint sales. This is what every qualified display designer knows, but how to quickly realize the division of the store space, the collocation of clothing and the color distribution? This is what a high-end display designer needs to master.

One of the solutions is actually very simple: echo with the window. By copying the way of clothing in the window, the store is divided into different areas, as well as different wall and hang displays, supplemented by other replacement products that can be matched with them. A quick and simple display will be completed.

Through the ingenious design of the collocation and display of clothing shops, the clothing store can convey the cultural connotation of its brand to the greatest extent to the customers, and also fully display the aesthetic feeling of the clothing. While creating a comfortable shopping environment, it also unwittingly improves the performance of the clothing store.