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Analysis Of The Advantages And Limitations Of Discount Sale In Clothing Stores

2014/6/4 14:15:00 37

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Clothing Shops Discount Promotions Advantages Limitations

many clothing stores now use discount promotions to attract customers. If they are a real discount, they will lose money. If there is such a thing in the world, is it not necessary for a clothing store owner to drink the west wind? 
 strong > 1: it is conducive to training and retaining the existing < a href= "//m.pmae.cn/news/index_c.asp" > consumer group < /a > /strong > /p >
 > a href= "//m.pmae.cn/news/index_c.asp" > discount < /a > activities can produce certain advertising effects, create products of good quality and low price, attract consumers who have used this product to repeat purchases, and form a stable existing consumer group. 
 Two: the simplest and most effective means of competition /p >
 in order to resist the sales growth of the "a href=" //m.pmae.cn/news/index_c.asp "competitive brand < /a >, in order to resist the listing of new competitors or the introduction of the new policy, we should use the discount method to stimulate consumers to buy this product in time, reduce the interest of customers in competing products, and seize the market share and attack their competitors by promoting the mass purchase or early purchase of consumers. 
 Three: activity easy to operate 
 manufacturers can design different discount rates within the permitted promotional budget range according to different regions and time. This promotion method has less workload, and the cost and risk are easy to control. 
 Four: the effect is obvious .
 price is often one of the major determinants of consumer choice, especially for products with high brand awareness. Therefore, discount is the biggest and most effective way of promoting sales to consumers. Because of the obvious promotional effect of discount, manufacturers often use it as an emergency means to deal with sudden market conditions, fight against competitors' promotional activities, deal with products that are due or over season, reduce inventory, speed up the return of funds, cooperate with merchants, and sometimes are also an emergency means for sales personnel to fulfill their sales targets. 
 discount promotion can attract the flow of people at the retail terminal to stimulate sales of this product and other products. Promoters can also achieve sales volume through discount sales as soon as possible, and stimulate sales of other non discount products because of the increase of people's flow rate, and speed up sales targets.